3D Virtual Product Customization via Spatial Interaction

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Solution Overview

Problem

Current methods for displaying and customizing products in virtual environments lack an intuitive and efficient user experience, particularly in three-dimensional settings, where users struggle to interactively explore and understand product features and configurations.

Innovation Solution

The implementation of an electronic device with a display generation component and input devices, such as touch-sensitive surfaces and sensors, allows users to interactively display and customize products in a three-dimensional environment, enabling immersive demonstrations and configuration of product features through gestures and voice commands, with virtual objects responding to user inputs and providing interactive simulations.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If users interact with products in traditional two-dimensional virtual environments, then product information can be displayed, but user engagement and understanding of product features remain limited

Engineering Contradiction:
Improveuser interaction with productVSAvoidproduct feature understanding
Core Design Contradiction:
Ease of operationVSLoss of information

Solution Approach 1:

The patent transitions from two-dimensional product displays to three-dimensional virtual environments where users can interact with products spatially. This dimensional enhancement allows users to view products from multiple angles, explore internal components through transparent views, and understand spatial relationships between parts, thereby improving both ease of operation and retention of product information.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

2Adaptability or versatility

If users manually configure each product component, then customization is achieved, but the process becomes time-consuming and complex

Engineering Contradiction:
Improveproduct customizationVSAvoidconfiguration time
Core Design Contradiction:
Adaptability or versatilityVSLoss of time

Solution Approach 1:

The system pre-configures multiple complete product configurations with all components properly selected and compatible. Users can directly select from these pre-prepared configurations rather than building from scratch, significantly reducing configuration time while maintaining full customization capability. The system has already performed the complex compatibility checking and component selection work in advance.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The system provides real-time feedback during the configuration process, automatically checking component compatibility and guiding users through the customization workflow. This feedback mechanism prevents errors and simplifies the customization process, making it both versatile and time-efficient.

Inventive Principle:
Principle #23Feedback

3Loss of information

If detailed product demonstrations are provided, then user understanding improves, but the complexity of the demonstration system increases

Engineering Contradiction:
Improveproduct feature comprehensionVSAvoiddemonstration system complexity
Core Design Contradiction:
Loss of informationVSDevice complexity

Solution Approach 1:

The demonstration system dynamically adapts its complexity based on user needs and interactions. The virtual environment can switch between different levels of detail, showing only essential features when needed or providing comprehensive technical details when users request deeper exploration. This dynamic adjustment maintains user understanding while avoiding unnecessary system complexity.

Inventive Principle:
Principle #15Dynamics

Data Source

PatentUS20240273594A1Method of customizing and demonstrating products in a virtual environment
Publication Date: 2024.08.15 APPLE INC
  • US20240273594A1 patent drawing
  • US20240273594A1 patent drawing
  • US20240273594A1 patent drawing

AI summary

Methods for providing a virtual shopping experience in which a demonstration of a product is presented to the user. In some embodiments, the demonstration is an interactive demonstration in a simulated virtual environment in which a user is able to interact with the device and the device is responsive to the simulated virtual environment. In some embodiments, the demonstration demonstrates one or more customizable features of the product. In some embodiments, a user is able to customize the features of the product, such as to customize the configuration and/or the parts of the product.