Virtual Reality Web Content Segmentation for Personalized Browsing
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Solution Overview
Problem
In virtual reality environments, third-party service providers face challenges in effectively collecting and personalizing user experiences due to the limitations of existing technologies that rely on cookies, leading to generalized content exposure rather than user-specific interactions.
Innovation Solution
A method and system for providing web content in virtual reality environments that utilize individual object forms, enabling improved content search experiences through hyperlink usage, user input areas, and auto-focusing, allowing for personalized content delivery and interaction within virtual spaces.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If web content is displayed in traditional window-based browsing environment, then content delivery is simple and straightforward, but user interaction and personalization in virtual reality space are limited
Solution Approach 1:
The patent segments web content into individual object forms that can be independently manipulated in VR space. Each web element (text, image, video) becomes a separate interactive object that users can grab, move, and examine from different angles, transforming the monolithic window-based interface into modular, interactable components.
Solution Approach 2:
The patent transitions from 2D window-based browsing to 3D virtual reality space, adding spatial dimensions to content interaction. Users can navigate around objects, view content from multiple perspectives, and interact with web elements in three-dimensional space rather than being constrained to flat screen interfaces.
2Loss of information
If third party service providers use cookies to collect user information, then user profiling is achieved, but effective collection of virtual space experiences is difficult
Solution Approach 1:
The patent introduces an intermediary system that captures user interactions within the VR environment. This intermediary layer monitors and records experiences, actions, and behaviors specific to virtual space, bridging the gap between traditional cookie-based tracking and the need for VR-specific experience collection.
Solution Approach 2:
The system enables automatic collection of user experience data through the VR environment itself. User interactions with virtual objects, navigation patterns, and engagement metrics are captured directly from the VR platform's native data structures, eliminating the need for external tracking mechanisms.
3Ease of operation
If web content is rendered as individual objects in VR space, then user interaction and personalization are improved, but rendering and display complexity increases
Solution Approach 1:
The patent creates a universal rendering framework that handles multiple content types (text, images, video, interactive elements) as standardized VR objects. This multi-functional approach allows the same rendering engine to process diverse web content formats, reducing the need for specialized rendering pipelines for each content type.
Solution Approach 2:
The system uses digital representations and proxies for complex web content in VR space. Instead of rendering full-resolution web pages as 3D objects, the system creates simplified digital models that capture essential interactions and visual characteristics, reducing rendering complexity while maintaining usability.
Data Source
AI summary
In rendering, in a virtual reality (VR) space, a web page including a tangible object, an area for a user input is displayed on a browsing window of the web page as an area corresponding to a corresponding tangible object with respect to tangible objects. An interested object according to the user input among the tangible objects is displayed on another browsing window in the VR space by separating the interested object from the web page.