Virtual Retail Display Unit Design with Dimensional Accuracy

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Solution Overview

Problem

Current virtual reality systems lack an efficient method for designing and merchandising retail stores and display units in a collaborative and dimensionally accurate manner, which hinders the effective reproduction of virtual designs into real-world retail environments.

Innovation Solution

A virtual reality system that includes a network, a virtual reality server, and multiple computing devices, allowing users to select and manipulate dimensionally accurate digital representations of retail display units and products within a virtual environment. This system enables users to export location and position data of virtually merchandised products for use in real-world retail displays.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If virtual reality systems are used for retail store design, then collaborative design capability is improved, but dimensionally accurate reproduction capability deteriorates

Engineering Contradiction:
Improvecollaborative design capabilityVSAvoiddimensionally accurate reproduction capability
Core Design Contradiction:
Adaptability or versatilityVSManufacturing precision

Solution Approach 1:

The system creates precise digital copies of physical retail display units with exact dimensional data. These digital twins are then used in virtual reality environments for collaborative design while maintaining dimensional accuracy. The copying principle enables the transfer of real-world dimensions into the virtual space, resolving the contradiction between collaborative versatility and dimensional precision.

Inventive Principle:
Principle #26Copying

Solution Approach 2:

The system changes the parameter representation by using standardized dimensional data structures that can be accurately transferred from physical objects to virtual models. By parameterizing the dimensional information in a consistent format, the system maintains manufacturing precision while enabling collaborative design activities in the virtual environment.

Inventive Principle:
Principle #35Parameter changes

2Manufacturing precision

If dimensionally accurate digital representations are used, then reproduction accuracy in real world is improved, but system complexity deteriorates

Engineering Contradiction:
Improvereproduction accuracyVSAvoidsystem complexity
Core Design Contradiction:
Manufacturing precisionVSDevice complexity

Solution Approach 1:

The system performs preliminary actions by pre-capturing and storing dimensional data of retail display units before the design process begins. This preliminary data collection creates a library of accurate dimensional information that can be reused across multiple design projects, reducing system complexity while maintaining high reproduction accuracy.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The system implements universal dimensional data structures that serve multiple functions: they enable accurate reproduction, support collaborative design, and facilitate data exchange between different software systems. This multi-functionality reduces overall system complexity by using a single data framework for multiple purposes.

Inventive Principle:
Principle #6Universality (Multi-functionality)

3Productivity

If virtual reality environments are used for merchandising design, then design efficiency is improved, but data export capability for real world reproduction deteriorates

Engineering Contradiction:
Improvedesign efficiencyVSAvoiddata export capability
Core Design Contradiction:
ProductivityVSLoss of information

Solution Approach 1:

The system implements feedback loops where dimensional data from the virtual reality environment is continuously validated and exported to verify real-world reproduction capability. This feedback mechanism ensures that design efficiency gains in the virtual environment do not compromise the quality of data available for physical implementation.

Inventive Principle:
Principle #23Feedback

Solution Approach 2:

The system uses an intermediary data layer that bridges the virtual reality design environment and the real-world manufacturing system. This intermediary maintains and translates dimensional information between different representations, preventing information loss while enabling efficient virtual design work.

Inventive Principle:
Principle #24Intermediary (Mediator)

Data Source

PatentUS20250036354A1Virtual reality system for retail store design
Publication Date: 2025.01.30 TARGET BRANDS INC
  • US20250036354A1 patent drawing
  • US20250036354A1 patent drawing
  • US20250036354A1 patent drawing

AI summary

A virtual reality (VR) system includes a network, a VR server coupled to the network and a plurality of computing devices coupled to the network and the VR server. Each computing device includes a display assembly configured to render VR spaces and objects. The VR server is configured to render a virtual palette containing a plurality of VR assets and a VR retail display unit. The VR assets and the VR unit are dimensionally accurate representations of real objects so that the user is configured to fill the space on the VR unit with a limited quantity of VR assets. The user operates the computing device to select one or more VR assets to place on the VR unit. Location and position data associated with the VR assets merchandised on the VR unit are exported into a data file for use in reproducing real word merchandising of a unit.