Virtual Live Broadcast Role for Low-Pressure Audience Interaction

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Solution Overview

Problem

Anchor users in webcasting face significant pressure due to the need to focus on live broadcast content and interact with the audience simultaneously, lacking effective interactive methods.

Innovation Solution

Introduce a live broadcast interactive role that interacts with the audience on behalf of the anchor user, connected to a virtual role in a virtual world, performing actions based on trigger conditions and user interactions.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If the anchor user focuses on live broadcast content and interacts with the audience simultaneously, then the interaction quality is improved, but the anchor user experiences great pressure

Engineering Contradiction:
Improveinteraction qualityVSAvoidanchor user pressure
Core Design Contradiction:
ReliabilityVSEase of operation

Solution Approach 1:

The patent introduces a virtual role as an intermediary that handles audience interactions on behalf of the anchor user. The virtual role receives and processes audience messages,自动生成 replies, and manages engagement tasks, allowing the anchor to maintain focus on content delivery while interaction quality remains high through the mediator's automated responses

Inventive Principle:
Principle #24Intermediary (Mediator)

2Adaptability or versatility

If the anchor user interacts with the audience manually, then the interaction is personalized, but the interactive efficiency is reduced

Engineering Contradiction:
Improveinteraction personalizationVSAvoidinteractive efficiency
Core Design Contradiction:
Adaptability or versatilityVSProductivity

Solution Approach 1:

The virtual role is configured with predefined interaction patterns and rules that enable it to autonomously handle routine audience interactions. It self-manages message processing, reply generation, and engagement tasks based on preset parameters, freeing the anchor from manual interaction while maintaining personalized communication through configurable response templates

Inventive Principle:
Principle #25Self-service

Data Source

PatentUS12549780B2Live interactive method and apparatus, device, and storage medium
Publication Date: 2026.02.10 TENCENT TECHNOLOGY (SHENZHEN) CO LTD
  • US12549780B2 patent drawing
  • US12549780B2 patent drawing
  • US12549780B2 patent drawing

AI summary

A live broadcast interactive method is performed by a computer device. The method includes: displaying a live broadcast picture, the live broadcast picture including a live broadcast interactive role, the live broadcast picture being a live broadcast picture acquired when an anchor account conducts a virtual activity on a first virtual role in a virtual world; and displaying the live broadcast interactive role performing a first interactive action in response to the virtual activity of the first virtual role in the virtual world meeting a trigger condition. In this application, by adding the live broadcast interactive role and connecting the live broadcast interactive role with the first virtual role in the virtual world, interactive modes between the anchor user and the audience user in the process of webcasting are enriched, thus improving interactive efficiency in the process of webcasting.