Virtual Showroom 3D Model Manipulation for Remote Vehicle Demos

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Solution Overview

Problem

Customers face challenges in conveniently learning about vehicles before and after purchase, as existing virtual dealership experiences often lack completeness and immersion compared to physical visits.

Innovation Solution

A system that enables customers to engage in virtual vehicle demos and conversations with product experts through a video chat environment, utilizing a 3D model of the vehicle that can be manipulated by both the customer and expert, along with controls to configure the vehicle and access vehicle specifications.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If customers physically visit dealerships to learn about vehicles, then they can get complete information and immersive experience, but they face tedious travel and time consumption

Engineering Contradiction:
Improvecompleteness of vehicle informationVSAvoidtime for traveling to dealership
Core Design Contradiction:
Loss of informationVSLoss of time

Solution Approach 1:

The patent creates a virtual copy of the physical dealership environment through a 3D virtual showroom that replicates the immersive experience of visiting a physical dealership. Customers can interact with virtual vehicle models, access detailed specifications, and communicate with experts remotely, obtaining complete information without traveling to the physical location.

Inventive Principle:
Principle #26Copying

Solution Approach 2:

The system introduces a video chat environment as an intermediary between customers and product experts. This intermediary enables real-time communication and guidance, allowing customers to ask questions and receive expert assistance while viewing the virtual showroom, thus bridging the gap between remote access and personalized service.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Loss of time

If dealers provide virtual vehicle information through websites, then customers can access vehicle specifications remotely, but the experience is incomplete and lacks immersion

Engineering Contradiction:
Improvetime for traveling to dealershipVSAvoidimmersion and completeness of experience
Core Design Contradiction:
Loss of timeVSLoss of information

Solution Approach 1:

The patent transitions from traditional 2D website displays to a 3D virtual environment. The virtual showroom uses three-dimensional models that customers can navigate and interact with, providing spatial awareness and immersion that flat websites cannot achieve. This dimensional enhancement maintains remote accessibility while restoring the immersive quality of physical visits.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

Solution Approach 2:

The system implements dynamic interaction capabilities where customers can manipulate vehicle models, rotate views, zoom into details, and explore different angles in real-time. This dynamic engagement transforms static website information into an interactive experience, allowing customers to actively explore vehicle features rather than passively viewing specifications.

Inventive Principle:
Principle #15Dynamics

3Ease of operation

If customers configure vehicles online, then they can customize vehicles remotely, but they lack real-time expert guidance and interaction

Engineering Contradiction:
Improveconvenience of remote vehicle configurationVSAvoidexpert guidance during configuration
Core Design Contradiction:
Ease of operationVSLoss of information

Solution Approach 1:

The system implements real-time feedback loops through the video chat environment. As customers configure vehicles and make selections, experts can observe the configuration process, provide immediate feedback on choices, suggest alternative options, and answer questions. This continuous feedback mechanism ensures customers receive expert guidance throughout the configuration process while maintaining remote convenience.

Inventive Principle:
Principle #23Feedback

Data Source

PatentUS20250086912A1Digital showroom for conducting vehicle demos and conversations with product experts
Publication Date: 2025.03.13 VOLVO CAR CORP
  • US20250086912A1 patent drawing
  • US20250086912A1 patent drawing
  • US20250086912A1 patent drawing

AI summary

A system for providing vehicle demos and conversations with product experts. The system activates an expert user chat in an expert user interface and activates a customer user chat in a customer user interface. The system further renders a three-dimensional (3D) model of a vehicle in the expert user interface and in the customer user interface. The system further renders controls in the expert user interface that enable an expert user to manipulate the 3D model in the expert user interface, and renders controls in the customer user interface that enable a customer user to manipulate the 3D model in the customer user interface.