Virtual Digital Signage Placement Simulation
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Solution Overview
Problem
Current digital signage installation methods require physical relocation, making it difficult to predict the effectiveness of signage placement without direct installation, and there is a need for a solution to simulate and test signage placement in different locations.
Innovation Solution
A method and apparatus for controlling digital signage that allows for the selection of background images, virtual signage placement, and video source selection within a virtual environment, enabling the simulation of signage placement and user interaction without physical installation, using VR and AR modes to determine appropriate positions and adjust settings like lighting and user movement.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If digital signage is physically installed in a location to test effectiveness, then placement effectiveness can be evaluated, but installation costs and inability to relocate are incurred
Solution Approach 1:
The patent creates a virtual copy of the digital signage in a simulated environment that replicates the physical installation location. This virtual signage can be tested and evaluated without physical installation, allowing effectiveness measurement while avoiding installation costs and relocation limitations. The virtual model serves as a substitute for the actual physical signage during the testing phase.
Solution Approach 2:
The patent performs preliminary testing and evaluation of digital signage placement in a virtual environment before actual physical installation. By conducting effectiveness evaluations, visibility assessments, and optimization in the virtual space first, the system determines the optimal placement location and configuration before committing to physical installation, thereby avoiding costly trial-and-error with actual hardware.
2Ease of operation
If physical digital signage is installed to enable user interaction, then active communication with users is possible, but installation cost and immobility after installation increase
Solution Approach 1:
The patent creates a virtual replica of the interactive digital signage that replicates user interaction capabilities in a simulated environment. This virtual copy allows testing of user interaction flows, touchscreen responses, and communication protocols without requiring physical installation of the actual interactive signage hardware.
Solution Approach 2:
The patent enables preliminary testing of user interaction scenarios and communication protocols in the virtual environment before physical installation. User feedback, interaction patterns, and system responses can be evaluated and optimized in advance, ensuring the physical signage will function effectively once installed, while avoiding the need for costly post-installation adjustments.
3Measurement precision
If multiple physical digital signage locations are tested to find optimal placement, then placement effectiveness can be determined, but time and installation resources are consumed
Solution Approach 1:
The patent creates multiple virtual instances of the digital signage across different simulated locations simultaneously. This allows parallel evaluation of multiple placement options in the virtual environment without the sequential time consumption and resource allocation required for physical installation and testing at each location. All location options can be assessed concurrently.
Solution Approach 2:
The patent performs preliminary evaluation of multiple potential placement locations in the virtual environment before any physical installation occurs. By assessing visibility, accessibility, user flow patterns, and other effectiveness metrics across multiple virtual locations in advance, the system identifies the optimal placement location before committing physical resources to a single installation site.
Data Source
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AI summary
An apparatus for controlling digital signage according to an embodiment of the present invention includes a memory, a display, and a controller. The controller selects a background graphic image to which a virtual digital signage is installed with reference to the memory, selects at least one of the number or size of the virtual digital signage with reference to the memory, designates a specific location, in the selected background graphic image, in which the virtual digital signage is installed with reference to the memory, and selects a source video which is displayed through the virtual digital signage in the specific location with reference to the memory.