Virtual Space Construction Using Agent-Based Content Personalization
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Solution Overview
Problem
In existing virtual spaces, third-party service providers face challenges in effectively collecting and utilizing user experience information due to limitations in tracking user activities, leading to generalized content exposure that is not tailored to individual user interactions.
Innovation Solution
A method and system for constructing virtual spaces that utilize agent tracking features to select and provide content based on user location, interaction, and contractual agreements, enabling personalized content exposure through digital objects in virtual worlds.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If a virtual space is constructed using conventional technology with separate cookie-based tracking, then service providers can record and use user information, but third-party service providers cannot effectively collect and check user experience information within the virtual space
Solution Approach 1:
The patent introduces an agent as an intermediary component that bridges the gap between users and third-party service providers. The agent tracks user experiences within the virtual space and makes this information available to external service providers through standardized interfaces, enabling effective collection and utilization of user experience data without compromising the virtual space's operational independence
Solution Approach 2:
The agent is designed as a universal tracking mechanism that can monitor multiple types of user interactions across different virtual spaces and services. It provides multi-functional capabilities including tracking user location, interactions with digital objects, and experience metrics, making it applicable across various virtual space environments and third-party services
2Adaptability or versatility
If conventional cookie-based tracking is used, then user information can be recorded externally, but content exposure remains generalized and not tailored to individual user interactions in the virtual space
Solution Approach 1:
The patent replaces the conventional cookie-based mechanical tracking system with an agent-based tracking mechanism. The agent operates within the virtual space environment to directly observe and record user interactions, providing precise measurement of user experiences rather than relying on indirect external tracking methods
Solution Approach 2:
The system implements feedback mechanisms where the agent continuously monitors user interactions and provides real-time information about user experiences to third-party service providers. This feedback loop enables dynamic content personalization based on actual user behavior within the virtual space, allowing content exposure to be tailored to individual user interactions
3Adaptability or versatility
If third-party service providers access user information externally, then they can provide related information based on user profiles, but they cannot effectively utilize tracking features within the virtual space
Solution Approach 1:
The agent serves as an intermediary that enables third-party service providers to access user experience information generated within the virtual space. It translates internal virtual space tracking data into accessible formats for external providers while maintaining the integrity and continuity of user experience information
Solution Approach 2:
The system performs preliminary actions by having the agent continuously track and accumulate user experience information before third-party service providers need to access it. This ensures that comprehensive user experience data is already available and organized when external providers require it for service customization
Data Source
AI summary
Disclosed are a method and system for constructing a virtual space. The method of constructing a virtual space may include obtaining world information for generating a space of a virtual world, determining a location of an agent in the space of the virtual world, selecting a digital object capable of being displayed to the agent in the space of the virtual world based on the world information and the location of the agent, determining whether a display area of the selected digital object is present, and determining whether to display content through the display area based on a contract preset with respect to the display area.