Virtual Store Space for Customer Behavior Analysis
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Existing customer behavior analysis systems for real stores are costly and time-consuming.
Innovation Solution
An information processing system that generates a virtual store space based on design information, acquires line-of-sight and feeling data from users, and analyzes this data to provide insights on customer behavior.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If customer behavior analysis is conducted in a real store, then measurement precision is improved, but cost increases and time consumption increases
Solution Approach 1:
The patent creates a virtual store space that replicates the layout, products, and environmental conditions of a real store. Customer behavior data collected from the virtual environment serves as a copy of real-world behavior patterns, enabling analysis without physical presence. This copying approach maintains measurement precision while eliminating time and cost constraints associated with real-store analysis.
Solution Approach 2:
The patent introduces a virtual store space as an intermediary between the analyst and the actual customer behavior. This intermediary environment allows for indirect observation and analysis of customer interactions with products and store layout, providing accurate behavioral insights without requiring direct observation in a physical store setting.
2Measurement precision
If customer behavior analysis is conducted in a real store, then measurement precision is improved, but cost increases
Solution Approach 1:
The virtual store space serves as a digital copy of the physical store, eliminating the need for expensive real-world setup and operation. All analysis can be conducted in this virtual environment, maintaining measurement precision while reducing costs associated with physical store resources, personnel, and operational expenses.
Solution Approach 2:
The patent employs virtual and temporary store configurations that can be easily created, modified, and discarded without significant investment. These virtual store instances can be generated on-demand for specific analysis purposes and eliminated afterward, avoiding the substantial costs associated with maintaining permanent physical analysis facilities.
3Productivity
If a virtual store space is generated, then cost decreases and speed increases, but device complexity increases
Solution Approach 1:
The virtual store space generation system is designed to serve multiple analysis purposes and accommodate different store configurations through a single unified platform. This multi-functional approach allows the same system to handle various analysis scenarios (product placement, customer flow, pricing strategies) without requiring separate complex systems for each function, thereby improving productivity while managing complexity.
Data Source
AI summary
In order to provide information suitable for effectively selling products at low cost and at a high speed, an information processing system (1) includes: a generation unit (11) that generates a virtual store space on the basis of design information related to a store; an acquisition unit (12) that acquires line-of-sight data and feeling data on a user who has entered the store space; and an analysis unit (13) that analyzes the design information on the basis of the line-of-sight data and the feeling data and outputs an analysis result.