3D Virtual Store Engine with Modular Customization
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Solution Overview
Problem
Retailers face challenges in creating engaging virtual store environments that replicate the brick-and-mortar shopping experience due to cost constraints and difficulties in customizing interactive features to match their brand, while existing e-commerce sites lack sophisticated browsing and shopping functionalities.
Innovation Solution
The development of systems and methods for generating interactive three-dimensional virtual environments using a computer-generated 3D space with customizable avatars, product models, and environment settings, including a lighting source layer, reflective material layer, and texture layer, along with an avatar customization engine and environment generator engine, to create immersive and brand-specific virtual stores.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If retailers invest in developing custom virtual stores in-house, then the virtual environment can be customized to match brand identity and provide sophisticated browsing features, but the development cost and complexity increase significantly
Solution Approach 1:
The virtual store system is segmented into distinct functional modules including environment generator engine, avatar customization engine, product model engine, and transaction engine. Each module operates independently with defined interfaces, allowing retailers to customize specific aspects (branding, products, avatars) without redesigning the entire system, thus reducing development complexity while maintaining adaptability
Solution Approach 2:
A pre-configured virtual store template acts as an intermediary between the complex rendering engine and the retailer's simple customization needs. The template provides a ready-made framework that automatically adapts to brand identity through configuration parameters rather than requiring custom development, bridging the gap between sophistication and ease of implementation
2Ease of operation
If traditional e-commerce sites use scrollable lists and drop-down browsing, then the site is easy to implement, but the shopping experience lacks the nuances of brick-and-mortar stores
Solution Approach 1:
The system transitions from two-dimensional scrollable lists to three-dimensional virtual environments where products are displayed on virtual surfaces within navigable 3D spaces. This dimensional upgrade replicates brick-and-mortar store experiences (aisles, displays, spatial arrangement) while maintaining ease of operation through standardized 3D navigation interfaces and automated environment generation
3Illumination intensity
If virtual environments use high resolution rendering, then the visual quality and immersion are improved, but the computational resources and processing time increase
Solution Approach 1:
The system applies high-resolution rendering selectively only to regions containing products and areas where the user avatar is currently located, while using lower resolution for background and distant areas. This partial application of high rendering quality maintains visual immersion in critical areas while significantly reducing overall computational resource consumption
Data Source
AI summary
Systems, methods, and devices provide virtual, three-dimensional, interactive environments with multiple customization layers. A virtual environment platform provides an environment generator engine for generating a computer-generated three-dimensional (3D) space by rendering 3D model and applying one or more surface customizations to the 3D model. Additionally, product models are mapped to one or more virtual surfaces of the 3D model. An avatar customization engine generates a virtual avatar navigable in the computer-generated 3D space. Moreover, the avatar customization engine defines a first set of customization parameters as mutable and a second set of customization parameters as immutable. The system also causes the virtual interactive environment to be presented, at a display of a user device, and receives user input(s) controlling the virtual avatar and selecting at least one product model of the one or more product models. In response, the system presents data associated with the product model.