Virtual Store Interface for Immersive Online Shopping
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Solution Overview
Problem
Current online shopping platforms lack the immersive experience of offline shopping, failing to provide users with detailed product information and direct purchase capabilities in a manner that mimics in-person shopping.
Innovation Solution
A system and method that utilizes internal images of offline stores, captured or created through VR, to generate user interfaces for product selection and payment, allowing users to interact with and purchase products as if they were in an actual store, while integrating local advertising and product recommendations based on location and user preferences.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If traditional online shopping platforms are used, then product information can be accessed, but the immersive experience of offline shopping is lost
Solution Approach 1:
The patent creates virtual copies of offline store environments using 360-degree panoramic images and virtual reality technology. Users can explore virtual store spaces that replicate the physical shopping experience, allowing them to view products in their original spatial context while remaining online. This copying approach preserves the immersive experience while maintaining online accessibility.
Solution Approach 2:
The patent transitions from traditional two-dimensional product listings to three-dimensional virtual store environments. By implementing panoramic views and spatial navigation capabilities, users can move through virtual store spaces and interact with products in a more natural, immersive manner that replicates offline shopping experiences.
2Loss of information
If detailed product information is provided online, then purchase decisions can be made, but the ability to directly interact with products is reduced
Solution Approach 1:
The patent introduces virtual objects as intermediaries between users and physical products. These virtual objects overlay product information, pricing, and purchase options directly within the virtual store environment, allowing users to access detailed information while maintaining the ability to interact with products through the virtual interface.
Solution Approach 2:
The virtual store system integrates multiple functions into a single platform: product display, information provision, interaction capability, and purchase processing. Users can view products, access detailed information, interact with virtual objects, and complete purchases all within the same immersive environment, eliminating the need to switch between different interfaces.
3Ease of operation
If offline store environments are replicated online, then shopping experience is enhanced, but system complexity increases
Solution Approach 1:
The patent pre-generates virtual store environments using 360-degree panoramic images captured in advance. These virtual environments are prepared and stored beforehand, allowing users to access them without real-time processing requirements. This preliminary action reduces the computational complexity during user interactions while maintaining high-quality immersive experiences.
4Ease of operation
If virtual reality images are used, then immersive experience is provided, but data processing requirements increase
Solution Approach 1:
The patent creates and stores virtual reality panoramic images in advance, converting them into optimized formats for web delivery. This preliminary processing reduces the computational burden during user sessions, as the heavy image processing and rendering work has already been completed beforehand, allowing users to explore virtual stores with minimal real-time data processing requirements.
Data Source
AI summary
A method and system for online transaction using an offline experience. A computer-implemented method may include providing, to an electronic device, an internal image of an offline store registered as an affiliate to an online open market; recognizing a product displayed in the offline store in the internal image; generating a user interface using a virtual object for the product recognized in the internal image; and providing a service associated with a corresponding product with respect to a product selected through the user interface.