Location-Based Virtual Store Creation for Small Retailers
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Solution Overview
Problem
Small stores and individual transactions are often excluded from the growing mobile e-commerce industry, lacking user-oriented personalized shopping spaces and efficient transaction services.
Innovation Solution
A location-based transaction processing method and system that allows users to easily open virtual stores, manage virtual marketplaces, and facilitate safe transactions by providing information on display frequencies, creating virtual market points of interest, and enabling product listings and coupon displays based on user locations.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If large online shopping malls form the e-commerce market, then transaction volume and service capability improve, but small stores and individual transactions are excluded
Solution Approach 1:
The patent segments the e-commerce market into virtual stores that can be individually created and managed, allowing small stores and individuals to participate separately rather than requiring large centralized platforms. Each user can create their own virtual store as an independent unit.
Solution Approach 2:
The patent introduces a virtual dimension to physical stores by creating virtual store spaces that exist in the digital realm. This allows stores to operate in both physical and virtual dimensions simultaneously, expanding market access without requiring large physical footprints.
2Ease of operation
If virtual stores are created for small stores, then accessibility and personalization improve, but system complexity increases
Solution Approach 1:
The patent creates a universal virtual store platform that can serve multiple purposes: product display, transaction processing, location-based services, and personalized marketing. This multi-functional system reduces the need for separate tools and simplifies overall complexity.
Solution Approach 2:
The patent creates simplified virtual copies of physical stores that replicate essential functions without requiring complex infrastructure. The virtual store is a lightweight representation that can be easily created and managed.
3Adaptability or versatility
If location-based virtual marketplaces are implemented, then user targeting and service personalization improve, but data processing requirements increase
Solution Approach 1:
The patent performs preliminary actions by pre-configuring virtual store locations and display frequencies before users arrive. Area ranking information is calculated in advance based on display frequencies, reducing real-time processing requirements when users access the service.
Solution Approach 2:
The patent applies local quality by providing personalized services based on specific location contexts. Different areas have different display frequencies and rankings tailored to local user behavior patterns, rather than applying uniform processing across all locations.
Data Source
AI summary
Provided is a location-based transaction processing method and system using a communication device. The location-based transaction processing method may include providing information on a display frequency for each area displayed on a map service to a storekeeper terminal, and creating a market POI indicating a virtual marketplace of a storekeeper at a location selected by the storekeeper terminal based on the display frequency.