Virtual Store Navigation via 3D Spatial Layout

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Solution Overview

Problem

Conventional e-commerce platforms lack an immersive experience, failing to replicate the visual appeal and navigational ease of traditional retail shopping, making it difficult for users to browse and discover items effectively.

Innovation Solution

A server system configured to generate navigable virtual spaces in a virtual environment based on store information, using machine learning algorithms to associate products with sections, allowing users to interact with a virtual store assistant through voice commands or other interfaces.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If conventional e-commerce platforms are used, then users can access products online, but the experience lacks visual appeal and navigational ease compared to traditional retail shopping

Engineering Contradiction:
Improvenavigational easeVSAvoidimmersive experience quality
Core Design Contradiction:
Ease of operationVSReliability

Solution Approach 1:

The patent transitions from traditional 2D web page interfaces to a 3D virtual store environment, allowing users to navigate through spatial dimensions as if in a physical store. This dimensional change enables immersive browsing experiences with depth, perspective, and spatial relationships between products and sections.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

Solution Approach 2:

The system creates a virtual copy of a physical retail store environment, replicating the layout, sections, and product arrangements in a digital 3D space. This copying approach preserves the familiar navigational patterns of traditional retail while adding the convenience of online access.

Inventive Principle:
Principle #26Copying

2Loss of information

If conventional web pages with limited text descriptions and images are used, then users can view products, but they cannot appreciate goods fully or make informed choices

Engineering Contradiction:
Improveproduct information completenessVSAvoidsystem complexity
Core Design Contradiction:
Loss of informationVSDevice complexity

Solution Approach 1:

The virtual store environment segments product information into multiple interactive components including 3D models, detailed images, specifications, and contextual data distributed throughout the virtual space. Users can access different levels of information by interacting with products from various angles and perspectives.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The system introduces a virtual shopping assistant as an intermediary that provides natural language voice-based guidance, product information, and recommendations. This mediator enhances user understanding of products without requiring users to navigate complex interfaces or interpret technical specifications directly.

Inventive Principle:
Principle #24Intermediary (Mediator)

3Adaptability or versatility

If there are too many products to choose from in a two-dimensional interface, then users have more options, but navigation becomes difficult and users may miss aspects of traditional shopping

Engineering Contradiction:
Improveproduct selection flexibilityVSAvoidnavigation difficulty
Core Design Contradiction:
Adaptability or versatilityVSEase of operation

Solution Approach 1:

The system organizes numerous products within a 3D virtual store layout that mimics physical store organization. Products are arranged in spatial sections, aisles, and display areas, allowing users to navigate through space rather than scrolling through endless 2D lists. This spatial organization makes large inventories more manageable and intuitive.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

Solution Approach 2:

The virtual shopping assistant provides automated guidance and product information without requiring users to manually search through extensive catalogs. The system autonomously guides users through relevant sections and products based on their interests, reducing navigation effort while maintaining access to diverse product selections.

Inventive Principle:
Principle #25Self-service

Data Source

PatentUS12333594B1System and method for providing personalized and immersive shopping experience
Publication Date: 2025.06.17 UNTHINK INC
  • US12333594B1 patent drawing
  • US12333594B1 patent drawing
  • US12333594B1 patent drawing

AI summary

A system and a method for implementing a personalized online shopping experience are disclosed. The method includes receiving store information from a seller and generating navigable spaces in a virtual environment with sections based on the received store information, associating one or more products for sale in the store information with at least one section of a navigable space and receiving a command from a user device to access the navigable spaces, and determining the navigable space associated with the one or more products for sale on the user device based on the received command and the user's preference determined by machine learning algorithms. The method includes displaying a plurality of products selected for purchase in association with commands from the user, updating a shopping cart, and enabling the user to perform a purchase transaction in response to a purchase command received from the user through the user device.