Virtual Live-Streaming Control for Mixed Content and Transaction Links
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Solution Overview
Problem
Existing live-streaming methods are fixed and single, failing to meet user requirements for diverse and interactive information dissemination and transaction capabilities.
Innovation Solution
A virtual live-streaming control method and apparatus that sets up a virtual character to broadcast both knowledge and transaction-related information, driven by a preset rule, displaying corresponding materials and transaction links, and adjusting interactions based on user feedback.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If a virtual character is set up to broadcast both knowledge and transaction information according to a preset rule, then the interestingness and interactivity of live-streaming is enhanced, but the device complexity increases
Solution Approach 1:
The patent segments information into two distinct types: first type information with knowledge attributes and second type information with transaction attributes. This segmentation allows the virtual character to broadcast different types of information through differentiated mechanisms, managing complexity by organizing diverse information into structured categories rather than handling all information uniformly
Solution Approach 2:
The virtual character is designed as a multi-functional entity that can perform both knowledge broadcasting and transaction promotion. The same virtual character instance handles multiple information types and interacts with different display modules, reducing overall system complexity by reusing the character across multiple functions rather than creating separate entities for each function
2Adaptability or versatility
If different types of information are broadcast through the same virtual character, then user requirements for diverse content are met, but the difficulty of control increases
Solution Approach 1:
The patent applies local quality by assigning different attributes and display requirements to different types of information. First type information (knowledge) and second type information (transaction) have distinct characteristics that determine how they are displayed and interacted with. This localized differentiation simplifies control by allowing the system to apply specific handling rules to specific information types rather than managing all information with a single complex control mechanism
Solution Approach 2:
The system implements feedback mechanisms where user interactions with the live-streaming room trigger responses from the virtual character. When user behavior is detected, the system adjusts the broadcasting behavior accordingly, creating a closed-loop control system that automatically adapts to user needs without requiring complex manual control for each interaction scenario
3Productivity
If transaction links are displayed in the live-streaming room, then transaction capabilities are facilitated, but the loss of information increases due to potential user distraction
Solution Approach 1:
The patent displays transaction links in advance within the live-streaming room before users need to make purchasing decisions. By preparing the transaction links ahead of time and making them readily available, the system reduces the cognitive load on users and minimizes information loss that would occur if users had to search for or recall transaction details later
Solution Approach 2:
The virtual character acts as an intermediary that guides users through the transaction process. Rather than directly presenting raw transaction information that might overwhelm users, the virtual character mediates by contextualizing the transaction links within the knowledge broadcasting, making the transition from information consumption to transaction more seamless and reducing information loss
Data Source
AI summary
Embodiments of the present disclosure provide a virtual live-streaming control method and apparatus, where the virtual live-streaming control method includes: setting up a virtual character to perform information broadcasting of first type information and second type information related to a live-streaming theme in a live-streaming room; driving the virtual character to broadcast at least one piece of the first type information and the second type information according to a preset broadcast rule; acquiring a pre-generated material to be broadcast corresponding to the first type information and a transaction link of a target object associated with the second type information; displaying the material to be broadcast in the live-streaming room when the virtual character broadcasts the first type information; and displaying the transaction link in the live-streaming room when the virtual character broadcasts the second type information.