Virtual Token Content Targeting System
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Solution Overview
Problem
Users tend to ignore online advertisements over time, reducing interaction and conversion rates, which hampers content providers' ability to sustainably monetize their content and maintain a positive user experience.
Innovation Solution
Implementing a system where users can obtain virtual tokens indicating interest in specific content, allowing them to opt out of standard advertising and receive targeted content on selected platforms, increasing engagement and interaction with relevant advertisements.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If standard advertising is displayed to users, then content providers can generate advertising revenue, but users tend to ignore advertisements over time, reducing interaction and conversion rates
Solution Approach 1:
The system dynamically adapts advertising content based on user interests and preferences rather than using static advertisements. The advertising system adjusts content delivery in real-time based on user behavior data, making ads more relevant and engaging over time.
Solution Approach 2:
The system changes the parameters of advertising by transitioning from generic ads to personalized content based on user profiles, interests, and behavior patterns. This involves modifying content selection, timing, and delivery parameters to match individual user preferences.
2Illumination intensity
If rich media advertisements or interstitial windows are used to increase visibility, then advertising content becomes more apparent to users, but users find these modes disruptive to their web browsing experience
Solution Approach 1:
The system extracts advertising content from traditional disruptive formats and integrates it seamlessly into the user experience. Instead of using pop-ups or interstitials, the system delivers targeted content through contextual integration, allowing ads to appear naturally within the user's browsing flow.
Solution Approach 2:
The system introduces an intermediary layer of personalization that mediates between advertising content and user experience. This intermediary uses user data and interest profiles to filter and select ads that align with user preferences, creating a bridge that makes ads less disruptive while maintaining relevance.
3Area of stationary object
If advertising space is enlarged compared to page content, then advertising is more noticeable to users, but the amount of information that can be presented to users is limited
Solution Approach 1:
The system transitions from two-dimensional space-based advertising to multi-dimensional personalized content delivery. Instead of simply increasing ad size on the page, the system adds dimensions of personalization, timing, and context to content delivery, allowing meaningful engagement without sacrificing information capacity.
Data Source
AI summary
Methods are disclosed that include receiving electronic content data associated with an electronic content provider comprising: a content campaign identification associated with a virtual token, and provider-identified platform identifications that identify platforms on which the content campaign may be initiated; receiving input from the user comprising: a user identification, a virtual token identification, a campaign identification that identifies the content campaign associated with the virtual token, and user-identified platform identifications that identify the platforms on which the user consents to be targeted by the content campaign; determining, based on the received electronic content data and user data, the content campaign and platforms the user consents to; and generating a notification to initiate a content campaign targeting the user on the platforms on which the user consents to be targeted; and outputting the generated notification to the platforms on which the user consents to be targeted.