Virtual Try-On System Using Composite Video Feed
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Solution Overview
Problem
In e-commerce environments, customers face a barrier when trying to determine if they like wearable items like clothing and accessories without physically trying them on, as they must purchase and wait for delivery, deterring many from making a purchase.
Innovation Solution
A system that allows users to simulate wearing real-wearable items through a composite video feed combining a live video feed with virtual-wearable items, enabling users to interactively try on virtual garments and accessories in real-time, with features like motion tracking and augmented reality for accurate positioning.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of time
If customers purchase wearable items in conventional e-commerce environments, then they can receive the items through delivery, but they must wait for delivery and cannot try on items before purchasing
Solution Approach 1:
The patent creates virtual copies of wearable items that can be digitally overlaid onto the customer's image in real-time. These virtual representations allow customers to try on items without physical possession, eliminating the need to wait for delivery while maintaining the ability to assess fit and appearance.
Solution Approach 2:
The system introduces a virtual try-on interface as an intermediary between the customer and the physical product. This intermediary layer provides the experience of trying on items before purchase, bridging the gap between online shopping convenience and physical trial capability.
2Loss of information
If customers physically try on wearable items, then they can see how the items look, but they must purchase and wait for delivery first
Solution Approach 1:
The system performs the visual assessment action preliminarily, before the actual purchase and physical receipt of goods. By enabling virtual try-on experiences in real-time, customers can evaluate item appearance and make informed decisions without undergoing the traditional purchase-wait-receive sequence.
Solution Approach 2:
Virtual copies of the wearable items are generated and displayed on the customer's image, providing complete visual information about how items will appear without requiring physical possession or waiting for delivery.
3Device complexity
If e-commerce environments provide only images of goods, then the system is simple, but customers must speculate whether they will like the items
Solution Approach 1:
The system transitions from two-dimensional static images to a three-dimensional interactive experience by overlaying virtual items onto the customer's actual body shape and proportions. This dimensional enhancement provides personalized visual feedback that helps customers confidently assess whether items will look good on them.
Solution Approach 2:
The system changes the parameter of visual representation from generic product images to personalized virtual try-on images that reflect the customer's specific physical characteristics. This parameter change transforms abstract product information into concrete, personalized visual information that reduces customer speculation.
Data Source
AI summary
A user may simulate wearing real-wearable items, such as virtual garments and accessories. A virtual-outfitting interface may be provided for presentation to the user. An item-search/selection portion within the virtual-outfitting interface may be provided. The item-search/selection portion may depict one or more virtual-wearable items corresponding to one or more real-wearable items. The user may be allowed to select at least one virtual-wearable item from the item-search/selection portion. A main display portion within the virtual-outfitting interface may be provided. The main display portion may include a composite video feed that incorporates a video feed of the user and the selected at least one virtual-wearable item such that the user appears to be wearing the selected at least one virtual-wearable item in the main display portion.