Virtual Universe Advertising Optimization System
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Solution Overview
Problem
In virtual universes, determining optimal advertising locations, times, and methods is challenging due to the vast and dynamic nature of these environments, making manual methods inefficient and labor-intensive.
Innovation Solution
A system and method for automatically determining optimal advertising parameters by collecting advertising criteria, cost data, and virtual universe data, using tools for criteria collection, cost determination, data collection, analysis, and advertisement launch to recommend the best locations, times, and types of advertisements based on real-time and historical data.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If manual methods are used to determine advertising locations and timing in virtual universes, then advertisers can make informed decisions, but the process becomes labor-intensive and inefficient
Solution Approach 1:
The system enables self-service by automatically collecting advertising criteria, cost data, and virtual universe data, then analyzing and determining optimal advertising parameters without requiring manual human intervention for each advertising decision
Solution Approach 2:
The patent replaces the mechanical manual analysis process with an automated computer-based system that collects data, analyzes parameters, and determines optimal advertising locations and timing through algorithmic processing rather than human effort
2Reliability
If comprehensive data collection and analysis is performed to determine optimal advertising parameters, then advertising effectiveness is maximized, but system complexity increases
Solution Approach 1:
The system segments the advertising determination process into distinct functional modules: a criteria collection tool for gathering advertising requirements, a cost determination tool for calculating expenses, a VU data collection tool for acquiring virtual universe data, an advertisement analysis tool for processing and analyzing all inputs, and an advertisement launch tool for implementation. This modular segmentation manages complexity by organizing comprehensive data collection and analysis into manageable, independent components that can be developed and maintained separately
Data Source
AI summary
A method implemented in a computer infrastructure having computer executable code includes receiving advertising criteria, collecting advertisement cost data, and detecting virtual universe (VU) data. Additionally, the method includes determining optimal advertisement parameters based on the advertising criteria, the advertisement cost data and the VU data, and at least one of displaying the optimal advertisement parameters and invoking an advertisement in the VU in accordance with the optimal advertisement parameters.