Virtual Universe Breakpoint Information Delivery
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Solution Overview
Problem
Businesses face challenges in effectively presenting information to users within virtual universes as users are often engaged in interactions and do not want interruptions or unattractive advertisements, and existing methods struggle to provide targeted information during content breakpoints such as login, logout, or teleportation processes.
Innovation Solution
A system comprising a placement engine to detect content breakpoints and an insertion resolution engine to create and present prioritized information, such as advertisements or announcements, during these moments, using an information definition engine to deliver the information in a non-intrusive manner based on user location, inventory, and history within the virtual universe.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If information is presented to users during their active interactions in the virtual universe, then advertising reach is improved, but user experience deteriorates due to interruptions and unwanted intrusions
Solution Approach 1:
The system detects content breakpoints (login, logout, teleportation, wait states) in advance of user interaction and presents information during these pre-identified moments when users are not actively engaged, thereby achieving advertising delivery without interrupting user experience
Solution Approach 2:
The system introduces an intermediary mechanism (breakpoint detection and timing system) that mediates between advertising delivery and user interaction, selecting optimal moments based on user activity states to present information without direct interference with ongoing interactions
2Loss of information
If advertisements are placed throughout the virtual universe landscape, then advertising visibility is improved, but aesthetic quality deteriorates due to unattractive advertisements
Solution Approach 1:
The system extracts the advertising presentation from the continuous virtual universe landscape and concentrates it in specific temporal contexts (during breakpoints), removing advertisements from the visual environment while maintaining delivery effectiveness
Solution Approach 2:
The system prepares and delivers information during pre-identified breakpoints before users engage with the virtual environment, ensuring visibility without compromising the aesthetic quality of the ongoing user experience
3Productivity
If information is presented during content breakpoints, then user engagement is improved, but information delivery timing complexity increases
Solution Approach 1:
The system implements self-service mechanisms where the virtual universe environment automatically generates and reports its own breakpoints (login, logout, teleportation events) to the advertising system, eliminating the need for external monitoring and reducing system complexity
Solution Approach 2:
The system uses feedback from user activity states and breakpoint events to automatically determine optimal information delivery timing, creating a responsive system that adapts to user behavior without complex manual control
Data Source
AI summary
The present invention is directed to a system and method for providing information during content breakpoints in a virtual universe. The system comprises a placement engine configured to detect a content breakpoint within a virtual universe, which is defined as at least one of a login process, a logoff process, a teleportation, a wait state, and during any point where a user changes information streams in the virtual universe. The system also comprises an insertion resolution engine configured to create a list of prioritized information to present to a user within the virtual universe and an information definition engine configured to present the prioritized information to the user of the virtual universe during the content breakpoint.