Virtual Viewpoint Video Transition for Advertisement Attention
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Solution Overview
Problem
Existing methods for generating virtual viewpoint videos struggle to effectively guide viewers' attention towards advertisements during sports broadcasts, as advertisements with little relation to the main content fail to capture interest, leading to suboptimal advertisement effects.
Innovation Solution
An image processing apparatus and method that identifies the position of an object in video data captured by multiple image capture apparatuses, generates a virtual viewpoint video based on this position, and controls the display to seamlessly transition from the main video to an introduction video focusing on the advertisement object, ensuring a smooth transition and increased viewer engagement.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If advertisement videos are inserted into virtual viewpoint videos, then advertisement content can be presented to viewers, but viewers' attention cannot be effectively guided to the advertisement, resulting in poor advertisement effect
Solution Approach 1:
The patent introduces an intermediary element - a virtual camera that transitions from capturing the main sports content to capturing the advertisement object. This virtual camera acts as a mediator that smoothly guides viewer attention from the main content to the advertisement through a continuous visual transition, rather than abruptly switching between unrelated video feeds.
Solution Approach 2:
The system performs preliminary action by pre-positioning the virtual camera to capture the advertisement object before the actual advertisement is displayed. The virtual camera gradually moves toward or focuses on the advertisement object in advance, preparing the viewer's attention and creating a natural lead-in to the advertisement content.
2Reliability
If advertisement videos are displayed during virtual viewpoint video playback, then sponsor content can be presented, but the transition between main video and advertisement video disrupts viewing experience
Solution Approach 1:
The patent merges the main video feed and advertisement video feed into a single continuous virtual viewpoint video. By using the same virtual camera system to capture both the sports content and the advertisement object, the system combines what would otherwise be separate, discontinuous video streams into one cohesive visual narrative that maintains stable composition and viewing experience.
Solution Approach 2:
The virtual camera performs preliminary movement toward the advertisement object before the advertisement is formally presented. This gradual transition prepares the scene and maintains visual continuity, avoiding abrupt cuts that would disrupt the stable composition of the viewing experience.
Data Source
AI summary
An image processing apparatus displays a virtual viewpoint video generated using a plurality of video data generated by a plurality of image capture apparatuses and first video data that is stored in a storage medium and different from the plurality of video data, identifies a position of an object relating to the first video data in the plurality of video data, generates second video data which is a virtual viewpoint video, on the basis of the identified position of the object, and controls to display the first video data following a display of the second video data.