Website Visitation Path Analysis Using Checkpoint Filtering
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Solution Overview
Problem
Website administrators face challenges in analyzing site visitation paths due to the inclusion of tangential pages, which are not of interest, and need a system to filter and present meaningful data based on specified checkpoints.
Innovation Solution
A system that allows administrators to configure and analyze site path data by designating specific nodes as checkpoints, ignoring tangential pages, and providing graphical displays to understand sequential relationships between web pages.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If all visited pages are captured and analyzed, then complete visitation data is obtained, but data complexity and analysis difficulty increase due to inclusion of tangential pages
Solution Approach 1:
The patent segments the website structure into hierarchical levels (home page, category pages, product pages, etc.) and defines visitation paths based on these segments. By focusing analysis on specific hierarchical segments rather than all individual pages, the system maintains measurement precision while reducing data processing complexity.
Solution Approach 2:
The patent extracts and filters out tangential pages from the complete visitation data. By separating relevant path information from irrelevant tangential visits, the system obtains accurate visitation paths without processing the complexity of all visited pages.
2Loss of information
If tangential pages are included in analysis, then complete user behavior is captured, but meaningful analysis becomes difficult due to noise from irrelevant pages
Solution Approach 1:
The patent performs preliminary filtering and classification of pages into relevant and tangential categories before analysis. By pre-identifying which pages constitute meaningful visitation paths versus tangential visits, the system preserves user behavior completeness while making subsequent analysis straightforward.
3Quantity of substance
If administrators must review all visited pages, then complete data is available, but time consumption increases for path analysis
Solution Approach 1:
The patent extracts only the essential path information (entry page, category page, product page, etc.) from complete visitation data. This extraction approach maintains the quantity of meaningful visitation data while dramatically reducing the time administrators need to spend on analysis by eliminating tangential pages.
4Adaptability or versatility
If all pages are treated equally in analysis, then comprehensive coverage is achieved, but inability to distinguish important pages reduces analysis value
Solution Approach 1:
The patent applies different quality levels to different pages based on their importance in the visitation path. Homepage, category pages, and product pages are treated as significant nodes, while tangential pages are minimized or excluded. This local differentiation maintains analysis flexibility while preserving path significance.
Data Source
AI summary
Node sequence data, such as website visitation records, are filtered, analyzed, and summarized in reports. An administrator can designate particular target paths of interest in terms of a checkpoint node sequence. Node sequences are filtered based on the checkpoint node sequence, without regard to any additional or tangential nodes appearing in the sequences. In addition, node sequences can be specified in terms of specific nodes of interest along with wild cards. Reports depict the relative frequency of occurrence of node sequences using visual indicators such as line thickness and/or color.