Visitor Profile Intermediary for Personalized Content Delivery
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Solution Overview
Problem
Content providers face challenges in delivering personalized initial content to previously unknown visitors, as existing methods like PURLs require significant upfront preparation and may overwhelm visitors with niche interests, leading to frustration.
Innovation Solution
A hardware platform that determines a visitor's current needs by obtaining a modicum of personal information, such as family name and postal code, to access characterizing general information and provide customized initial content without requiring extensive personal data, thereby creating a personalized experience for both the visitor and the provider.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If personalized content is provided to unknown visitors using PURLs, then content relevance is improved, but device complexity and preparation overhead increase substantially
Solution Approach 1:
The patent introduces an intermediary database containing pre-segmented content categories and visitor profile templates that mediates between the visitor and the content delivery system. This intermediary layer enables personalized content delivery without requiring complex real-time analysis or extensive front-end preparation, resolving the contradiction by providing a simplified pathway to content relevance.
Solution Approach 2:
The system performs preliminary action by pre-segmenting content into categories and pre-defining visitor profile templates before the visitor arrives. This advance preparation eliminates the need for complex real-time processing during content delivery, reducing device complexity while maintaining content relevance through the pre-established framework.
2Loss of information
If niche content is presented to unknown visitors, then content specificity is improved, but visitor experience deteriorates due to overwhelming and confusing presentation
Solution Approach 1:
The patent applies segmentation by dividing niche content into distinct categorical segments and organizing them within a structured framework. This segmentation allows the system to present specific niche content in an organized, manageable manner rather than overwhelming the visitor with unstructured specialized material, thus maintaining content specificity while improving visitor experience.
Solution Approach 2:
The system applies local quality by tailoring the presentation of niche content to match the specific visitor profile segment. Rather than presenting all niche content uniformly, the system adapts the content presentation to the local characteristics of each visitor segment, ensuring that specialized content is delivered in an appropriate and non-overwhelming manner.
3Productivity
If broad audience content is provided to unknown visitors, then ease of delivery is improved, but content relevance deteriorates for niche interests
Solution Approach 1:
The patent implements universality by creating a multi-functional content framework that can serve both broad audience needs and niche interests through the same segmented structure. The universal content categories and profile templates enable the system to efficiently deliver appropriate content whether the visitor has general or specialized interests, maintaining content delivery efficiency while improving content relevance for all visitor types.
Data Source
AI summary
A hardware platform (300) of choice can be configured and arranged to determine (101) a current need to respond to a previously unknown person with content and to then obtain (102) from that person only a modicum of personal information. The hardware platform can then use (103) that modicum of personal information to access a store of characterizing general information and thereby obtain a corresponding profile for this person. The hardware platform can then automatically and currently provide (104) initial content to this person, wherein the initial content is customized as a function, at least in part, of this profile information.