Visitor Profile Separation Using Persistent Identifiers
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Existing tag management systems for content sites face inefficiencies such as performance drains, redundant data, delayed implementation, inflexible reporting, and lack of real-time visitor-centric data analysis, leading to increased IT costs and reduced marketing agility.
Innovation Solution
A tag management system with a universal tag container and visitor processing system that allows for real-time, customizable visitor profiling and reporting, enabling marketers to configure visitor models and track data without IT intervention, facilitating faster page loading and reduced IT costs.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If multiple tags are manually inserted into content pages by developers, then analytics data collection capability is improved, but device complexity and implementation time increase
Solution Approach 1:
The patent introduces a tag management system as an intermediary layer between the content site and analytics tags. This system provides a universal tag container that dynamically loads and executes multiple tags without requiring manual insertion into content pages. The tag management system handles tag configuration, loading, and coordination, thereby improving analytics data collection capability while reducing implementation complexity and developer involvement.
2Device complexity
If traditional tag management systems process all visitor data through a single profile, then data aggregation is simplified, but measurement precision and visitor identification accuracy deteriorate
Solution Approach 1:
The patent implements visitor profile segmentation by dividing visitor data into multiple distinct profiles based on different identifier types (cookie-derived identifiers, persistent identifiers, email addresses, social network identifiers, etc.). Each visitor profile is associated with specific identifier(s), allowing the system to maintain separate profiles for different visitors even when they access the site from the same device. This segmentation approach improves visitor identification accuracy while maintaining manageable data processing through the tag management system.
3Ease of operation
If tags are manually added to content pages, then tag implementation control is improved, but productivity and deployment speed worsen
Solution Approach 1:
The patent enables marketers to self-configure visitor profiles and data collection parameters through the tag management system without requiring IT or developer intervention. The system provides user interfaces that allow marketers to define visitor profile criteria, select identifier types, and configure data collection settings independently. This self-service capability maintains operational control for marketers while dramatically improving deployment speed and productivity by eliminating the need for manual tag insertion and IT involvement.
4Quantity of substance
If comprehensive visitor data is collected from all content pages, then data completeness is improved, but loss of time and processing overhead increase
Solution Approach 1:
The patent implements preliminary action by pre-configuring visitor profile criteria and identifier matching rules in the tag management system before data collection begins. The system pre-establishes the logic for determining whether visitor data should be added to existing profiles or create new profiles, based on identifier comparisons. This preliminary configuration allows the system to rapidly process visitor data in real-time without performing complex analysis during each visitor interaction, thereby maintaining data completeness while reducing processing time and overhead.
Data Source
AI summary
Embodiments of the systems described herein can implement one or more visitor tearing processes. Visitor tearing can include, among other things, one or more processes by which multiple visitors that may appear to be the same visitor may be separated into different visitor profiles due to the leveraging of one or more unique persistent identifiers.