Visitor Profile Stitching via Universal Tag Containers

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Solution Overview

Problem

Existing tag management systems for content sites face issues such as performance drains, duplicate costs, missing data, and lack of real-time and flexible visitor-centric reporting, leading to inefficiencies in data collection and analysis.

Innovation Solution

A tag management system with a universal tag container that allows for real-time, flexible, and vendor-neutral data collection and processing, enabling marketing users to configure visitor profiles and reports without IT intervention, and integrating with third-party tags through a user interface.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Quantity of substance

If multiple tags are manually inserted into content pages by developers, then data collection capabilities are enhanced, but site performance deteriorates and IT costs increase

Engineering Contradiction:

Improvedata collection capabilitiesVSAvoidsite performance

Core Design Contradiction:

Quantity of substanceVSProductivity

Solution Approach 1:

The patent combines multiple separate tag functionalities into a single universal tag container that loads once per page. This container dynamically loads only the specific tag scripts needed for each page's analytics requirements, eliminating redundant tag loading and reducing performance impact while maintaining comprehensive data collection capabilities.

Inventive Principle:

Principle #5Merging (Combining)

Solution Approach 2:

The universal tag container serves multiple functions: it manages tag loading, coordinates data collection from multiple sources, handles visitor profile aggregation, and provides a unified interface for analytics vendors. This multi-functional approach replaces the need for multiple separate tag implementations.

Inventive Principle:

Principle #6Universality (Multi-functionality)

2Ease of manufacture

If developer intervention is required for tag insertion, then tag deployment control is improved, but ease of operation deteriorates

Engineering Contradiction:

Improvetag deployment controlVSAvoidmarketing user accessibility

Core Design Contradiction:

Ease of manufactureVSEase of operation

Solution Approach 1:

The system enables marketing users to self-configure visitor profiles and analytics parameters through a web interface without requiring developer intervention. The universal tag container automatically adapts to different page contexts and vendor requirements, allowing non-technical users to manage their own analytics setup.

Inventive Principle:

Principle #25Self-service

Solution Approach 2:

The universal tag container acts as an intermediary layer between marketing users and the complex tag management infrastructure. It provides an abstracted interface that simplifies configuration while maintaining backend control, bridging the gap between user-friendly operation and sophisticated deployment management.

Inventive Principle:

Principle #24Intermediary (Mediator)

3Loss of information

If visitor data is collected across multiple pages and sessions, then visitor profile completeness is improved, but data processing complexity increases

Engineering Contradiction:

Improvevisitor profile completenessVSAvoiddata processing complexity

Core Design Contradiction:

Loss of informationVSDevice complexity

Solution Approach 1:

The system performs preliminary actions by pre-configuring the universal tag container with vendor-specific parameters and data collection rules before page loads. Visitor identifiers and profile data structures are pre-established, allowing seamless data aggregation across sessions without complex real-time processing logic.

Inventive Principle:

Principle #10Preliminary action

Solution Approach 2:

The patent segments visitor profile data collection into discrete, manageable components handled by the universal tag container. Each vendor's data requirements are segmented into separate configuration parameters, allowing independent management and processing while maintaining overall profile completeness through centralized aggregation.

Inventive Principle:

Principle #1Segmentation

4Productivity

If real-time visitor reporting is implemented, then marketing agility is improved, but system resource consumption increases

Engineering Contradiction:

Improvemarketing agilityVSAvoidsystem resource consumption

Core Design Contradiction:

ProductivityVSUse of energy by moving object

Solution Approach 1:

The system implements periodic action by loading and executing vendor tag scripts only when needed for specific analytics events or reporting intervals. The universal tag container manages dynamic loading based on current reporting requirements rather than continuously loading all possible tag scripts, reducing resource consumption while maintaining real-time reporting capability.

Inventive Principle:

Principle #19Periodic action

Data Source

PatentUS12380147B2System and method for constructing visitor profiles

Publication Date: 2025.08.05 TEALIUM

AI summary

Embodiments of the systems described herein can implement one or more visitor stitching processes. Visitor stitching can include, among other things, one or more processes by which multiple visitors that may appear distinctly independent may be merged into a new single united visitor profile due to the leveraging of one or more unique persistent identifiers.