Visual Content Replacement Using Trigger-Based Commercial Detection

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Solution Overview

Problem

Existing systems fail to efficiently replace undesirable visual content, such as commercials, during the consumption of user-desired visual content, leading to interruptions and annoyance.

Innovation Solution

A system comprising a digital device connected to a visual device, utilizing machine learning algorithms and software instructions to detect transitions between user-desired and undesirable content, replacing the latter with user-preferred content, and seamlessly resuming the former.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Object-affected harmful factors

If commercial detection and replacement systems are implemented, then user viewing experience is improved by eliminating unwanted content, but device complexity increases due to additional processing requirements

Engineering Contradiction:
Improveundesirable visual contentVSAvoidsystem complexity
Core Design Contradiction:
Object-affected harmful factorsVSDevice complexity

Solution Approach 1:

The patent introduces an intermediary content delivery system that sits between the content source and the user's display device. This intermediary system includes a content delivery node that intercepts content streams, detects commercial segments using audio and visual analysis, and replaces them with alternative content before delivery to the user's television or display device. This mediator approach allows commercial replacement without requiring complex processing at the user's end device.

Inventive Principle:
Principle #24Intermediary (Mediator)

Solution Approach 2:

The patent replaces traditional mechanical or manual commercial skipping methods with automated audio and visual signal processing. The system uses audio pattern recognition to detect commercial transitions and visual content analysis to identify and replace commercial segments, substituting manual user intervention with automated electronic detection and replacement mechanisms.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

2Loss of time

If automated content replacement is implemented, then continuity of viewing is improved, but processing time and computational resources increase

Engineering Contradiction:
Improveinterruption timeVSAvoidprocessing energy
Core Design Contradiction:
Loss of timeVSUse of energy by moving object

Solution Approach 1:

The system performs preliminary actions by pre-processing and analyzing audio and visual signals to detect commercial segments before they are fully displayed to the user. The content delivery node continuously monitors content streams, identifies commercial transitions using audio pattern recognition, and prepares replacement content in advance, enabling seamless transitions without noticeable interruption to the user.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The patent maintains continuity of useful action by implementing real-time content analysis and replacement that occurs continuously during content playback. The system processes audio and visual signals continuously, detects commercial segments on-the-fly, and replaces them with alternative content without interrupting the overall viewing experience, ensuring uninterrupted content delivery to the user.

Inventive Principle:
Principle #20Continuity of useful action

Data Source

PatentUS12495184B1Visual content replacement system and method
Publication Date: 2025.12.09 BLOKTV IP LLC
  • US12495184B1 patent drawing
  • US12495184B1 patent drawing
  • US12495184B1 patent drawing

AI summary

A visual content replacement system includes a visual device with a screen; a digital device in communication with the visual device and having a processing unit to execute software instructions; a server providing the software instructions; the processing unit and software instructions scan a stream of visual content being actively displayed on the screen; determine when the stream of visual content includes a first trigger indicating a first transition within the stream of visual content from a user desired visual content to a designated undesirable visual content; replace the designated undesirable visual content with a replacement content; scan the stream of visual content; determine when the stream of visual content includes a second trigger indicating a transition from the designated undesirable visual content back to the user desired visual content; pushing the stream of visual content back to the screen to display the user desired visual content.