Visual Identity Template for Cross-Application Consistency
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Solution Overview
Problem
Small businesses lack the resources and skills to create and enforce a consistent visual appearance across their business materials, resulting in an unprofessional look.
Innovation Solution
A method for creating a customized visual identity that includes a base design, effects scheme, color scheme, font scheme, logo, and business information, which can be saved and applied across multiple applications to ensure a consistent visual appearance.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Stability of the object's composition
If a small business hires a designer to create a consistent visual appearance, then the visual appearance consistency is improved, but the cost increases
Solution Approach 1:
The patent creates a digital template that serves as a reusable copy of the visual identity. This template can be instantiated multiple times across different documents and applications without requiring additional design resources, thereby maintaining visual consistency while eliminating the need to hire expensive designers.
Solution Approach 2:
The patent establishes the visual identity template in advance, containing all design elements (colors, fonts, logos, layouts) before they are needed for actual business materials. This preliminary creation allows the template to be repeatedly applied without requiring design intervention at the time of material production.
2Stability of the object's composition
If employees are trained to create consistent visual appearance, then the visual appearance consistency is improved, but the time and resources required for training increase
Solution Approach 1:
The patent enables employees to independently apply the visual identity template without requiring training. The template is designed to be automatically applicable across multiple applications, allowing employees to maintain visual consistency through self-service rather than requiring specialized design training.
3Stability of the object's composition
If a visual identity template is created to be applied across multiple applications, then the visual appearance consistency is improved, but the complexity of managing the template across applications increases
Solution Approach 1:
The patent creates a universal template design that functions across multiple different applications (word processors, presentation software, spreadsheet programs). The template is structured with application-agnostic elements that can be implemented in various software environments, reducing the complexity of managing separate templates for each application.
Data Source
AI summary
The techniques and mechanisms described herein are directed to a method for creating an identity that defines a visual appearance for output generated by multiple applications. The identity may include a base design, an effects scheme, a color scheme, a font scheme, a logo, and business information. The identity being saved in a form that is accessible by the multiple applications so that when accessed, the application applies the identity to a document to give the document a consistent visual appearance with output from other applications.