Visual Image Objects for Purchase History Display
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Solution Overview
Problem
Conventional online stores make it difficult for users to recognize their purchase history information, including products purchased, amount spent, and accumulated points, at a glance.
Innovation Solution
An information processing device that acquires purchase history information and generates image objects displaying this information, which change based on purchase history, point information, user attributes, and product categories, and transmits these to a terminal device via a network.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If conventional online stores display purchase history information in text format, then information completeness is maintained, but user recognition speed and convenience deteriorate
Solution Approach 1:
The patent applies color changes by displaying different types of purchase history information using distinct color-coded image objects. For example, different colors represent different product categories, purchase frequencies, or time periods, enabling users to quickly recognize and differentiate information without reading detailed text, thus improving ease of operation while maintaining information completeness.
Solution Approach 2:
The patent transitions from one-dimensional text display to two-dimensional visual representation using image objects on a web page. This dimensional change allows multiple pieces of purchase history information to be displayed simultaneously in a compact visual format, improving both user convenience and information recognition speed without losing detail.
2Loss of information
If detailed purchase history information is displayed, then information completeness is improved, but visual complexity and user cognitive load increase
Solution Approach 1:
The patent segments purchase history information into distinct image objects, each representing a specific purchase record or information element. This segmentation allows the system to present comprehensive purchase history data while organizing it into manageable visual units, reducing display complexity and improving user comprehension.
Solution Approach 2:
The patent uses image objects as visual copies or representations of purchase history data. Instead of displaying raw text data, the system creates visual copies (image objects) that represent purchase information, maintaining data completeness while simplifying the visual presentation and reducing cognitive load.
Data Source
AI summary
The present invention includes acquiring purchase history information related to a product purchased by a user, from a storage means that stores the purchase history information (S2), generating and acquiring an image object indicating a display mode which changes in response to purchase history information (S3), generating a web page which displays the image object, and transmitting the web page to a terminal device through a network and displaying the web page (S5).