Demographic Targeting via Visual Preference Passcodes

Resolve Bottlenecks,
Find Innovative SolutionsGenerate Solutions

Solution Overview

Problem

Companies face difficulties in creating effective visual designs that incorporate the visual preferences of their target audience, as these preferences are often unclear and hard to articulate, leading to designs that may not appeal to the intended demographic.

Innovation Solution

A computer-implemented method that uses a questionnaire distributed over a network to determine and transform visual preferences into a style guide, allowing for customized presentations and messages tailored to specific demographics by decoding passcodes associated with user selections into defined style parameters.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of manufacture

If visual designs are created using professional designers' creative ability and practical understanding, then the design quality and creativity are improved, but the visual preferences of the target audience may not be accurately incorporated

Engineering Contradiction:

Improvedesign creation processVSAvoidaccuracy of audience preference incorporation

Core Design Contradiction:

Ease of manufactureVSMeasurement precision

Solution Approach 1:

The system performs preliminary actions by collecting and analyzing audience preference data through questionnaires and interactions before the actual design creation process. This advance gathering of preference information allows designers to incorporate accurate audience preferences into their work, resolving the contradiction between creative freedom and preference accuracy.

Inventive Principle:

Principle #10Preliminary action

Solution Approach 2:

The system implements feedback mechanisms by continuously monitoring user interactions, selections, and preferences, then using this information to refine and adjust design parameters. This feedback loop ensures that the final design accurately reflects target audience preferences while maintaining professional design quality.

Inventive Principle:

Principle #23Feedback

2Reliability

If visual preferences of the target audience are incorporated into the design, then the effectiveness and appeal of the design is improved, but the complexity of determining and specifying these preferences increases

Engineering Contradiction:

Improvedesign effectivenessVSAvoidpreference determination system

Core Design Contradiction:

ReliabilityVSDevice complexity

Solution Approach 1:

The system enables self-service by allowing audience members to directly express their visual preferences through interactive questionnaires and selections. This eliminates the need for complex indirect methods of preference gathering, reducing system complexity while improving the accuracy and reliability of preference incorporation.

Inventive Principle:

Principle #25Self-service

Solution Approach 2:

The system manages complexity by breaking down visual preferences into discrete, manageable parameters that can be independently collected and adjusted. This parameterization approach allows the system to handle complex preference data in a structured way, maintaining reliability without overwhelming system complexity.

Inventive Principle:

Principle #35Parameter changes

3Measurement precision

If a questionnaire with multiple interactive style parameters is distributed to determine preferences, then the precision of preference determination is improved, but the time and complexity of the process increases

Engineering Contradiction:

Improvepreference determination accuracyVSAvoidquestionnaire completion time

Core Design Contradiction:

Measurement precisionVSLoss of time

Solution Approach 1:

The questionnaire is segmented into multiple independent sections or modules, each focusing on specific style parameters. This segmentation allows users to complete the questionnaire in smaller, more manageable steps, reducing perceived time commitment while maintaining comprehensive data collection for precise preference determination.

Inventive Principle:

Principle #1Segmentation

Solution Approach 2:

The system implements partial action by allowing users to complete only the most relevant questionnaire sections based on their needs or time availability. This approach maintains measurement precision for critical parameters while reducing overall process time through selective data collection.

Inventive Principle:

Principle #16Partial or excessive action

Data Source

PatentUS10684736B2Method for defining a presentation format targetable to a demographic

Publication Date: 2020.06.16 VISUAL TARGETING CORP

AI summary

Defining a presentation format targetable to a demographic by distributing a questionnaire to a terminal connected to a distributed computer network for interactive presentation to a representative in order to elicit selections from the representative, obtaining selections in response to any such interaction, determining preferences based on the selections using code executing in a processor, including positive preferences concerning affirmative selections in response to the interaction with the questionnaire, negative preferences from un-preferred selections in response to the interaction with the questionnaire, or both. The determined preferences are transformed into an integrated passcode using the processor so as to be representative of the selections, the passcode being a representation of the determined preferences for use in defining the presentation format and is used to establish presentation parameters in a message that is delivered over the network to the demographic. A tendency passcode can be defined which combines multiple integrated passcodes.