Visual Two-Dimensional Code Fusion for Product Information
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Traditional two-dimensional codes are unable to intuitively express corresponding product information, limiting their ability to convey detailed information effectively.
Innovation Solution
A method and apparatus that generate a visual two-dimensional code by creating a visual multi-eigenvalue image from product information and selecting a two-dimensional code with high similarity using Mean Structure Similarity (MSSIM), then fusing these elements to create a code that can be easily read by humans while maintaining decoding accuracy.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If traditional two-dimensional codes use only black and white pixel blocks distributed according to certain regulations, then the accuracy of machine identification is ensured, but the code cannot intuitively express product information and appears as randomly distributed pixel blocks
Solution Approach 1:
The patent merges the functional two-dimensional code with visual marketing elements (product images, logos, promotional text) to create a composite visual code. This combination allows the code to maintain its machine-readable functionality while simultaneously conveying product information and visual appeal to human users, resolving the contradiction between information expression and visual understanding.
Solution Approach 2:
The visual code is constructed as a composite structure integrating multiple elements: traditional two-dimensional code patterns, product imagery, branding elements, and promotional content. This composite approach enables the code to serve multiple functions simultaneously - machine identification, information communication, and visual marketing - without compromising any single function.
2Loss of information
If two-dimensional codes contain only black and white pixel blocks, then the structure is simple and easy to decode, but the code cannot convey detailed product information effectively
Solution Approach 1:
The visual code is segmented into distinct functional regions: the core two-dimensional code area for machine decoding, product image areas for visual recognition, text areas for information display, and branding areas for identification. This segmentation allows each component to perform its specific function independently while contributing to the overall effectiveness of the visual code.
Solution Approach 2:
The patent transitions from traditional one-dimensional barcodes to two-dimensional codes, and further enhances them by adding visual dimensions through images, colors, and graphical elements. This dimensional expansion enables the code to convey significantly more information while maintaining the two-dimensional spatial structure that facilitates machine reading.
3Ease of operation
If visual elements are added to two-dimensional codes to make them directly observable by human eyes, then the visual effects and information conveyance are improved, but the decoding accuracy may be affected
Solution Approach 1:
The visual code applies different quality characteristics to different regions: the core decoding area maintains high contrast, sharp edges, and strict adherence to two-dimensional code standards to ensure machine reading accuracy, while peripheral and background areas incorporate softer visual elements, images, and colors that enhance human observability without interfering with the core decoding functionality.
Data Source
AI summary
A two-dimensional code processing method and an apparatus. The two-dimensional code processing method includes the following steps: obtaining multiple pieces of information of a product; generating a visual multi-eigenvalue image and at least two different two-dimensional codes according to the multiple pieces of information; selecting as a selected two-dimensional code, a two-dimensional code having a highest similarity with the visual multi-eigenvalue image, from the at least two different two-dimensional codes; fusing the selected two-dimensional code and the visual multi-eigenvalue image to generate a visual two-dimensional code.