Visual Search System for Contextual Product Display
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Solution Overview
Problem
Online retail systems face challenges in allowing users to effectively search for products without knowing the appropriate terminology, and users often desire to see products in context, such as furniture in a decorated room, rather than isolated on a blank background.
Innovation Solution
A visual search system with a graphical user interface (GUI) that enables users to select and view ensembles of content, such as furniture in a room, with machine learning models determining visual similarity and dissimilarity, allowing users to filter and find products based on attributes like style and price, and displaying similar items.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If users search for products using traditional search terms, then they can find products by keyword, but they struggle when they don't know the appropriate terminology
Solution Approach 1:
The patent replaces traditional text-based search mechanisms with visual search technology. Users can upload images or take photos of products they want to find, and the system uses image recognition and computer vision algorithms to identify and retrieve similar products. This substitution eliminates the need for users to know specific product terminology or search keywords, directly resolving the contradiction between ease of operation and search effectiveness.
2Loss of information
If products are displayed on blank backgrounds, then product details are clear, but users cannot see products in context
Solution Approach 1:
The patent merges product detail views with contextual environment displays. When users view a product, the system simultaneously shows the product both in isolation (for detailed examination) and within its natural context (such as furniture in a decorated room). This combining approach allows users to maintain clear visibility of product details while also understanding how the product appears and functions in real-world settings, resolving the contradiction between detail visibility and context understanding.
3Measurement precision
If the system shows only isolated product images, then product features are clearly visible, but users desire to see products in context
Solution Approach 1:
The patent implements a dynamic display system that can switch between different viewing modes based on user interaction and context. The system can dynamically present products in isolation when users need to examine specific features, and dynamically switch to contextual displays when users want to see how products appear in real-world settings. This dynamic adaptability resolves the contradiction by allowing the system to provide both isolated product views for feature examination and contextual views for scenario understanding, depending on user needs.
Data Source
AI summary
Devices and techniques are generally described for providing a graphical user interface. In some examples, first image data may be sent to a computing device, that when rendered is effective to display a first combination of items disposed together in a first environment and a first selectable control. In some examples, first data may be received indicating a selection of the first selectable control. In various examples, a first computing device may determine first feature data representing the first image data. In some examples, the first computing device may determine second image data using the first feature data. In some examples, the second image data may be sent to a second computing device. The second image data, when rendered, may be effective to display a second combination of items disposed together in a second environment.