Visual Tag Editor for Website Advertising Campaign Management
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Solution Overview
Problem
Current online advertising technologies face challenges in efficiently targeting and managing advertising campaigns, as they lack intuitive tools for editing and managing advertising tags associated with webpages, leading to suboptimal ad placement and audience evaluation.
Innovation Solution
A visual user interface is provided for editing computer programming tags associated with websites, allowing users to view, add, remove, or alter tags, and analyze their performance, facilitating better ad placement and audience targeting by presenting a visual representation of website structure and tag information.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If traditional programming code editing methods are used for managing advertising tags, then tag management can be performed, but the process becomes complex and difficult to operate
Solution Approach 1:
The patent creates a visual copy or representation of the website structure and tag placements in the user interface, allowing users to interact with a simplified visual model rather than directly editing complex programming code. This visual representation makes tag management intuitive and accessible without requiring programming expertise.
Solution Approach 2:
The patent replaces the mechanical system of text-based code editing with a visual drag-and-drop interface. Instead of manually writing, deleting, or modifying programming code, users interact with visual elements that automatically translate to code changes, significantly reducing operational complexity.
2Ease of operation
If visual user interface is implemented for tag management, then ease of operation improves, but system complexity increases
Solution Approach 1:
The patent introduces an intermediary layer between the user and the programming code. This visual interface acts as a mediator that translates user actions into code modifications automatically. The intermediary handles the complexity of code generation and management, presenting only simplified visual controls to the user.
Solution Approach 2:
The system performs automatic code generation, validation, and optimization based on user interactions with the visual interface. The backend automatically manages code syntax, compatibility, and integration without requiring user intervention, allowing the system to serve itself in handling complex technical tasks.
3Reliability
If comprehensive tag analysis features are added, then advertising campaign performance improves, but processing time increases
Solution Approach 1:
The patent performs preliminary analysis and organization of tag data in the background, preparing information for quick retrieval and analysis. By pre-processing and structuring tag information beforehand, the system can provide comprehensive analytics and performance insights without significant delays when users request analysis.
Solution Approach 2:
The system continuously monitors and analyzes tag performance in the background without interrupting user workflow. Analytics are updated and refreshed continuously, providing real-time or near-real-time insights without requiring users to wait for batch processing cycles, thus maintaining both reliability and efficiency.
Data Source
AI summary
According to various embodiments, techniques and mechanisms described herein facilitate the editing of computer programming tags associated with a website. A user interface displaying a representation of a website may be presented on a display screen. The representation may include a plurality of webpage identifiers that each identifies a respective webpage associated with the website. The representation may also include a plurality of active tag indicators that are each associated with a respective one of the webpages. Each active tag indicator may identify a respective portion of computer programming code included in the respective webpage with which the active tag indicator is associated. User input indicating an editing action to be performed with respect to one or more of the computer programming code portions may be received, and a message identifying the editing action may be transmitted via a communications interface.