Dynamic VOD Asset Generation for MVPD Systems
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Solution Overview
Problem
The existing systems for video-on-demand content delivery to multichannel video programming distributors are inefficient, requiring re-encoding and re-pitching processes that increase costs and delay the availability of content, resulting in lost revenue due to delayed viewing and advertisement opportunities.
Innovation Solution
A dynamic generation system that creates VOD assets based on scheduling rules, using a live content distribution device to receive and process live video feeds, metadata, and triggers, allowing for real-time generation and distribution of VOD content without the need for re-encoding or third-party redistribution.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If re-encoding and third-party redistribution processes are used to deliver VOD content to MVPDs, then content delivery is achieved, but cost increases and delivery time is delayed
Solution Approach 1:
The system performs preliminary actions by encoding VOD content at mezzanine bitrate and preparing it in advance at the content provider system. The content is pre-packaged with metadata and ready for rapid distribution, eliminating the need for last-minute re-encoding and third-party redistribution processes.
Solution Approach 2:
The invention extracts and eliminates the unnecessary intermediate steps of re-encoding and third-party pitch processes from the content delivery chain. By directly transmitting the pre-encoded mezzanine bitrate content to MVPDs, the system removes these time-consuming intermediary operations.
2Ease of manufacture
If re-encoding and third-party redistribution are performed, then VOD content can be delivered to MVPDs, but overall cost increases
Solution Approach 1:
The content provider system performs self-service by maintaining its own mezzanine bitrate encoding capabilities and directly distributing content to MVPDs without requiring third-party redistribution services. This self-sufficient approach eliminates external dependency and associated costs.
Solution Approach 2:
The system uses digital copying of the mezzanine bitrate content for distribution to multiple MVPDs. Instead of creating new encoded versions through re-encoding, the same master copy is distributed digitally, significantly reducing production and distribution costs.
3Reliability
If delayed VOD content delivery occurs, then content rights are maintained, but revenue from advertisements is lost
Solution Approach 1:
The system ensures continuous and uninterrupted content delivery from encoding to MVPD distribution. By eliminating gaps and delays in the delivery process, the system maintains both content rights protection and continuous revenue generation opportunities without interruption.
Data Source
AI summary
At least one processor in a content distribution device in a multichannel video program distributor (MVPD) system receives a video feed, a plurality of triggers, and metadata from a broadcast provider system via a communication network, and determines a plurality of segments in the received video feed. The plurality of segments are determined based on the received plurality of triggers and the metadata. The processor embeds at least one content marker in at least one segment of the plurality of segments. The at least one content marker includes attribute information associated with at least one video-on-demand (VOD) content asset. The processor dynamically generates the at least one VOD content asset based on the at least one content marker, and transmits the at least one VOD content asset to at least one server communicatively coupled with the MVPD system.