Video On Demand Rental System With Time-Window Access Control

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Solution Overview

Problem

Current video on demand systems are limited in user control and access, requiring immediate viewing upon purchase and restricting the number of viewings within a short time frame, due to inherent delivery system limitations and device constraints.

Innovation Solution

A video on demand system is developed for the internet context, allowing users to rent content for a fixed period, enabling viewing at their chosen time on consumer electronics devices like Apple TV or iPod, with a 30-day rental period and a 24-hour window for unlimited viewing, using digital rights management to enforce time limits and support both high and standard definition content.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Speed

If video content is delivered through cable television set top boxes with immediate playback requirements, then content delivery speed is improved, but user control and viewing flexibility deteriorate

Engineering Contradiction:
Improvecontent delivery speedVSAvoiduser control and viewing flexibility
Core Design Contradiction:
SpeedVSEase of operation

Solution Approach 1:

The system performs preliminary actions by downloading and storing video content in its entirety to the set top box before viewing starts, enabling users to access content without immediate playback requirements and providing viewing flexibility within the rental period

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The system implements dynamic time window management where users can view content multiple times within a 24-hour period starting from when playback begins, allowing flexible viewing schedules while maintaining content protection

Inventive Principle:
Principle #15Dynamics

2Ease of operation

If video content allows multiple viewings within a short time frame, then user viewing flexibility is improved, but content protection and access control deteriorate

Engineering Contradiction:
Improveviewing flexibilityVSAvoidcontent protection and access control
Core Design Contradiction:
Ease of operationVSReliability

Solution Approach 1:

The system employs feedback mechanisms through digital rights management technology that tracks and monitors content access, enforcing time limits and viewing restrictions while allowing multiple viewings within the permitted 24-hour window

Inventive Principle:
Principle #23Feedback

Solution Approach 2:

The system replaces physical content protection mechanisms with digital rights management technology that uses software-based access control, encryption, and time-window enforcement to protect content while enabling flexible viewing

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

3Productivity

If video content requires immediate playback upon purchase, then content delivery efficiency is improved, but user convenience and time flexibility deteriorate

Engineering Contradiction:
Improvecontent delivery efficiencyVSAvoiduser convenience and time flexibility
Core Design Contradiction:
ProductivityVSEase of operation

Solution Approach 1:

The system performs preliminary content delivery by transferring the entire video file to the set top box in advance, enabling efficient delivery without requiring immediate playback and allowing users to view content at their convenience within the rental period

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The system creates a local copy of the video content on the user's set top box, enabling immediate access without continuous network connection and providing viewing flexibility while maintaining content protection through digital rights management

Inventive Principle:
Principle #26Copying

Data Source

PatentUS10313725B2Method and apparatus for on demand video and other content rental
Publication Date: 2019.06.04 APPLE INC
  • US10313725B2 patent drawing
  • US10313725B2 patent drawing

AI summary

A video on demand system in the context of the Internet, for video rentals. A user accesses an on-line store to rent a video program or movie. The rental is for a limited time (such as 30 days) and within that thirty days, the video program or movie can only be viewed for a 24 hour time window. The time limits are enforced by the on-line store which maintains a database of each rental transaction and allows supply of the needed keys for decrypting the (encrypted) video or movie only if within the time limits.