Removing Time-Dependent Promotional Content from VOD Recordings
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Solution Overview
Problem
Existing video-on-demand (VOD) systems face challenges in providing recordings that are equivalent to live broadcasts to qualify for Nielsen credit, as time-dependent promotional content becomes outdated when viewed by users at a later time, leading to user frustration and potential loss of advertising revenue.
Innovation Solution
A content distribution system that identifies and removes time-dependent promotional content from timeslot playlists before generating VOD recordings, ensuring the recordings include only program and commercial content, while optionally replacing outdated promotional content with non-time-dependent alternatives.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If time-dependent promotional content is included in VOD recordings to match live broadcasts, then Nielsen credit requirements are met, but user satisfaction deteriorates due to outdated promotional content
Solution Approach 1:
The system extracts and removes time-dependent promotional content from the recording playlist that contains date-specific or time-specific information. This allows the VOD recording to exclude outdated promotional content while maintaining program and commercial content, thereby improving user satisfaction without completely sacrificing Nielsen credit compliance through selective content removal.
Solution Approach 2:
The playlist is segmented into different content types: program content, commercial advertisement content, and time-dependent promotional content. This segmentation allows the system to selectively retain program and commercial content while removing only the time-dependent promotional content, resolving the contradiction between Nielsen compliance and user satisfaction.
2Ease of operation
If time-dependent promotional content is removed from VOD recordings, then user satisfaction improves, but Nielsen credit requirements may not be met
Solution Approach 1:
The system applies different quality standards to different parts of the content. Program content and commercial advertisement content are retained in full, while only time-dependent promotional content is removed. This local differentiation allows Nielsen credit compliance to be maintained for essential content while improving user experience by removing problematic promotional content.
3Loss of energy
If the recording includes all original broadcast content, then advertising revenue is maximized through Nielsen credit, but irrelevant promotional content reduces recording value
Solution Approach 1:
The system extracts and removes irrelevant time-dependent promotional content from the recording, thereby preventing loss of relevance while maintaining program and commercial content that generates advertising revenue. This selective extraction preserves revenue-generating content while eliminating content that has lost its relevance.
Data Source
AI summary
Embodiments herein describe a content distribution system that removes time-dependent promotional content before providing a recording of a media presentation (e.g., show or program) to a video-on-demand (VOD) provider. To receive Nielsen credit for a subscriber watching a recording of the media presentation using VOD, the recording must be almost the same as the live version of the media presentation which includes the original program content and the commercial advertisements shown during commercial breaks. However, some shows also include promotional content that a telecommunication or cable provider adds to the media presentation to promote other shows or events being broadcasted later. By the time the user views the recording, however, the promotional content may already be outdated. The embodiments herein describe techniques for removing time-dependent promotional content from a media presentation before the recording of the media presentation is sent to VOD providers.