Voice Input Ad Targeting via Phrase Frequency Thresholds
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Solution Overview
Problem
Computing devices with limited screen real estate face challenges in displaying relevant advertisements, as existing technologies fail to effectively tailor ads based on user interactions, particularly with voice control inputs.
Innovation Solution
A method where a computing device processes verbal inputs, translates them into textual phrases, accumulates data on phrase frequency, and queries an advertisement database to display relevant ads when a threshold is exceeded, ensuring that advertisements are biased towards frequently mentioned topics or locations.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Area of stationary object
If advertisements are displayed on computing devices with small form factor, then screen real estate is utilized, but the relevance of advertisements to users decreases
Solution Approach 1:
The system implements feedback by monitoring user verbal inputs through speech recognition, accumulating data on frequently mentioned topics and locations, and using this feedback to dynamically select and display relevant advertisements. This creates a closed-loop system where user behavior directly influences ad content, ensuring advertisements remain relevant despite limited screen space.
Solution Approach 2:
The system changes the parameter of advertisement selection from static to dynamic by introducing a threshold-based mechanism. When the count of a textual phrase exceeds a predetermined threshold, the system automatically queries the advertisement database and displays related advertisements. This parameter change enables adaptive ad delivery based on real-time user behavior patterns.
2Ease of operation
If voice control is used to interact with computing devices, then user convenience increases, but the ability to tailor advertisements based on user interactions decreases
Solution Approach 1:
The system replaces traditional mechanical input methods (keyboard, mouse) with voice-based acoustic input. Speech recognition technology converts verbal inputs into textual phrases, enabling hands-free operation while simultaneously providing rich data for advertisement personalization. This substitution maintains ease of operation while enhancing adaptability for targeted ad delivery.
Solution Approach 2:
The voice control system serves multiple functions: it enables convenient user interaction with the device and simultaneously provides behavioral data for advertisement customization. By making the voice interface multi-functional, the system achieves both user convenience and improved advertisement tailoring without requiring separate systems.
Data Source
AI summary
The present disclosure provides methods operable by computing device having one or more applications configured to perform functions based on a received verbal input. The method may comprise receiving a verbal input, obtaining one or more textual phrases corresponding to the received verbal input, and providing the one or more textual phrases to an appropriate application on the computing device. The method may further comprise accumulating data on the one or more textual phrases. The data comprises at least a count of a number of times a particular textual phrase is obtained based on a given received verbal input. Based on the count exceeding a threshold, the method may further comprise providing a query corresponding to the textual phrase, where the query is usable to search an advertisement database for one or more advertisements relating to the textual phrase.