Voice-Activated Interactive Advertising System for Hands-Free User Engagement
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Conventional interactive advertising systems are limited in user convenience and interactivity, particularly for users who cannot physically interact with computer devices, such as those receiving audio-only advertisements or those with hands engaged, and lack advanced features like varied user commands and selection criteria.
Innovation Solution
A system and method for interactive advertising that allows users to interact with advertising content via voice commands, using a communication device with a transmitter, receiver, player, and voice-receiver, which recognizes spoken responses and transmits them to a server to perform predetermined actions, such as dialing numbers or opening webpages, based on user inputs and location.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If conventional keyboard or mouse interaction is used for advertising, then user interaction is easy for computer users, but it becomes inoperative for users receiving audio-only advertisements or those with hands engaged
Solution Approach 1:
The patent replaces mechanical input devices (keyboard, mouse) with voice recognition technology. The voice receiver captures spoken commands, and the command-phrase recognizer processes these voice inputs to trigger advertising actions, enabling hands-free interaction across multiple media platforms including audio-only devices, telephones, and radios.
Solution Approach 2:
The advertising system is designed to accept voice commands across multiple media platforms and device types. The system can process advertising interactions through voice inputs from various sources (microphone, telephone, radio) and execute the same range of actions (dialing, webpage opening, application launching) regardless of the input medium, achieving multi-functionality and broad adaptability.
2Ease of operation
If voice recognition is implemented for advertising interaction, then user convenience increases for hands-free operation, but system complexity increases due to additional components
Solution Approach 1:
The voice recognition system is integrated into existing multi-functional advertising platforms. The same voice recognition components serve multiple purposes: capturing user commands, identifying advertising content, and triggering various actions across different media platforms, thereby managing complexity through shared functionality.
3Ease of operation
If basic voice recognition is used, then user convenience is improved, but interactivity is limited without varied commands and selection criteria
Solution Approach 1:
The system dynamically adapts its command recognition and action execution based on user context, advertising content, and media platform. The command-phrase recognizer can identify various types of spoken inputs (product inquiries, purchase commands, information requests) and the system adjusts its response accordingly, enabling diverse interactions while maintaining ease of voice-based operation.
Solution Approach 2:
The advertising interaction system is segmented into distinct functional modules: voice reception, command phrase recognition, advertising content matching, and action execution. This segmentation allows each module to specialize in specific tasks while working together to provide comprehensive interactivity with varied commands and selection criteria.
Data Source
AI summary
A method, device, system, and computer medium for providing interactive advertising are provided. For example, a device may request an advertisement from a remote server, receive the advertisement, receive a response from a user who is listening and/or watching the advertisement, and transmit the response to the server for further action. The user may input a response by speaking. A server may receive an advertisement request from the device, select an advertisement based on pre-defined one or more criteria, transmit the selected advertisement to the device for play, receive from the device a response to the selected advertisement, and then perform an action corresponding to the received response.