Voice Analysis SHG Profile for Personalized Advertising
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Solution Overview
Problem
Companies face challenges in creating effective marketing campaigns as they struggle to accurately predict how potential consumers will perceive advertisements, leading to unsuccessful sales due to mismatched marketing strategies with consumer orientations.
Innovation Solution
A system and method for producing customized advertisements by collecting information from potential consumers to generate personalized character profiles, categorizing them into clusters based on survival, growth, and relaxation orientations, and creating tailored advertisements to appeal to specific dispositions, using various media channels.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If companies use conventional advertising methods targeting general audiences, then advertising reach is maximized, but advertising effectiveness deteriorates due to mismatch with individual consumer orientations
Solution Approach 1:
The patent segments the general consumer audience into distinct groups based on their inner orientations (survival, growth, relaxation). By dividing the market into these orientation-based segments, the system can deliver tailored advertisements to each group, significantly improving advertising effectiveness while managing complexity through automated classification algorithms.
Solution Approach 2:
The patent applies local quality by customizing advertisement content, style, and messaging to match the specific orientation of each consumer segment. Instead of using a uniform advertising approach, the system adapts the quality and characteristics of advertisements to local consumer preferences and psychological orientations, thereby enhancing relevance and effectiveness.
2Reliability
If companies create customized advertisements for different consumer orientations, then advertising effectiveness improves, but production complexity increases
Solution Approach 1:
The patent implements preliminary action by pre-segmenting consumers into orientation-based groups and pre-customizing advertisement variants for each segment before actual marketing campaigns. This advance preparation allows the system to quickly deploy appropriate advertisements without complex real-time customization, thereby improving effectiveness while maintaining production efficiency.
Solution Approach 2:
The patent utilizes parameter changes by systematically varying advertisement parameters (content, tone, imagery, messaging) based on consumer orientation parameters. This structured approach to parameter adjustment enables efficient generation of customized advertisements through controlled modifications rather than complete redesigns, balancing customization with production ease.
3Measurement precision
If companies collect detailed consumer information for personalization, then advertising precision improves, but information processing complexity increases
Solution Approach 1:
The patent extracts only the essential information needed for orientation classification from consumer data, rather than processing all available consumer information. By focusing on key behavioral and preference indicators that directly relate to survival, growth, and relaxation orientations, the system achieves precise measurement while minimizing data processing complexity through selective information extraction.
Data Source
Figure 1
AI summary
According to one embodiment of the present invention a computerized voice-analysis device for determining an S,H,G profile is provided (as described herein, such an S,H,G profile relates to the strengths (e.g., relative strengths) of three human instinctive drives). Of note, the present invention may be used for one or more of the following: analyzing a previously recorded voice sample; real-time analysis of voice as it is being spoken; combination voice analysis - that is, a combination of : (a) previously recorded and/or real-time voice; and (b) answers to a questionnaire.