Voice Command Recognition During Media Ads

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Solution Overview

Problem

Users often cannot easily interact with or remember information from advertisements due to being engaged in activities like driving or cooking, necessitating a convenient method for responding to advertisements during media streams.

Innovation Solution

A system and method that utilizes an audio device with an acoustic sensor and processors to detect voice commands during advertisements, allowing users to respond by speaking keywords or commands, which can trigger actions such as dialing numbers or opening websites, using local or remote vocabularies for recognition.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If users listen to advertisements during media streams, then they can receive information about products and services, but they cannot easily memorize or respond to the information when engaged in other activities like driving or cooking

Engineering Contradiction:
Improveease of response to advertisementVSAvoidinformation retention
Core Design Contradiction:
Ease of operationVSLoss of information

Solution Approach 1:

The patent replaces manual interaction methods (typing, clicking) with voice-based interaction. The voice command recognition system allows users to respond to advertisements using spoken commands, which is particularly beneficial when users are engaged in activities that require their hands and attention, such as driving or cooking. This substitution enables information response without requiring manual operation or intense cognitive focus on memorization.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

2Adaptability or versatility

If the system monitors ambient acoustic signal continuously to detect voice commands, then user response capability is improved, but device complexity and energy consumption increase

Engineering Contradiction:
Improvevoice command detection capabilityVSAvoidsignal processing complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system performs preliminary actions by detecting advertisement start events through metadata or audio analysis before initiating full voice command monitoring. During non-advertisement portions of media streams, the system reduces monitoring intensity or enters a lower-power state. This approach maintains the capability to detect voice commands when needed (during advertisements) while reducing overall device complexity requirements and energy consumption during non-critical periods.

Inventive Principle:
Principle #10Preliminary action

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

Enables users to conveniently interact with advertisements by recognizing voice commands and performing associated actions, such as making calls or opening websites, while media streams are playing, enhancing user engagement and accessibility.

Implementation Method 1

an acoustic sensor configured to sense an ambient acoustic signal

Methodology Applied
Scientific EffectAcoustic signal sensing: Sound

Data Source

PatentUS10522146B1Systems and methods for recognizing and performing voice commands during advertisement
Publication Date: 2019.12.31 INSTREAMATIC INC
  • US10522146B1 patent drawing
  • US10522146B1 patent drawing
  • US10522146B1 patent drawing

AI summary

Methods and systems for recognizing and performing voice commands during advertisements are provided. An example method may include playing, by an audio device, a media stream to a user, the media stream including at least one advertisement; sensing, by an acoustic sensor, an ambient acoustic signal; determining, by processors communicatively coupled to the audio device and the acoustic sensor, that the audio device has started playing the advertisement; in response to the determination, monitoring, by the processors, the ambient acoustic signal to detect a presence of at least one command spoken by the user; and in response to the detection of the presence of the at least one command, determining data associated with the at least one advertisement; and causing, by the processors, the audio device to perform one or more actions associated with the command and the data associated with the advertisement.