Voice Gesture Transaction System for Advertisement Purchase Initiation

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Solution Overview

Problem

Consumers face difficulties in conveniently initiating financial transactions for products advertised through internet or television, often leading to forgotten purchases, incorrect choices, or missed promotions, due to the lack of immediate actionability.

Innovation Solution

A method and system utilizing voice and human gesture-based actions to initiate financial transactions, where video data is monitored for event data, and voice or gesture actions are analyzed to encode transaction details into a machine-readable pay code, enabling quick and accurate transactions.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of time

If consumers use traditional methods to initiate financial transactions for advertised products, then they can complete purchases, but they may forget the product details, make incorrect choices, or miss promotions due to delays

Engineering Contradiction:
Improvetime delay between viewing advertisement and completing transactionVSAvoidaccuracy of product selection and transaction details
Core Design Contradiction:
Loss of timeVSReliability

Solution Approach 1:

The system performs preliminary action by automatically capturing product details, merchant information, and promotion data from the advertisement content before the consumer needs to make a purchase decision. This pre-captured information is then readily available when the consumer wants to complete the transaction, eliminating the need to remember product details and ensuring accurate selection.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The system introduces an intermediary component that acts as a bridge between the advertisement and the transaction system. This intermediary captures and stores transaction-relevant data from the advertisement, then provides it to the consumer device when needed, facilitating seamless and accurate transaction initiation without direct consumer effort.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Ease of operation

If consumers manually initiate transactions after viewing advertisements, then they can purchase products, but they risk making incorrect purchases or paying too much due to lack of immediate action capability

Engineering Contradiction:
Improveconvenience of initiating transaction from advertisementVSAvoidaccuracy of transaction parameters
Core Design Contradiction:
Ease of operationVSMeasurement precision

Solution Approach 1:

The system introduces an intermediary component that acts as a bridge between the advertisement and the transaction system. This intermediary captures and stores transaction-relevant data from the advertisement, then provides it to the consumer device when needed, facilitating seamless and accurate transaction initiation without direct consumer effort.

Inventive Principle:
Principle #24Intermediary (Mediator)

Solution Approach 2:

The system enables self-service by automatically extracting and preparing all necessary transaction information from the advertisement content. The consumer simply needs to confirm the pre-prepared transaction details, eliminating manual data entry and reducing the risk of errors while maintaining ease of operation.

Inventive Principle:
Principle #25Self-service

3Ease of operation

If the system uses voice or gesture recognition to initiate transactions, then consumer convenience is improved, but system complexity increases

Engineering Contradiction:
Improveuser interface simplicityVSAvoidprocessing and recognition system complexity
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The system replaces traditional mechanical input methods (keyboards, mice, touchscreens) with voice or gesture-based controls. This substitution allows consumers to initiate transactions more naturally and conveniently while the underlying complexity is handled by automated speech or gesture recognition algorithms integrated into the processing device.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

Data Source

PatentUS9836780B2Method and system for consumer transactions using voice or human based gesture actions
Publication Date: 2017.12.05 MASTERCARD INT INC
  • US9836780B2 patent drawing
  • US9836780B2 patent drawing
  • US9836780B2 patent drawing

AI summary

A method of initiating a consumer transaction using a human interaction device to read voice or human based gesture actions is disclosed. Video data is transmitted from a processing device to a display device. The video is monitoring for event data corresponding to a plurality of consumer products or services, and monitored event data is received in the processing device. A consumer is notified on the display device of an eligible consumer transaction. Voice or human based gesture actions are read with a human interaction device and are analyzed. If the voice or human based gesture actions conform to a predetermined set of requirements, then a consumer transaction for the plurality of consumer products or services is initiated.