Voice Keyword Recognition for Targeted Ad Delivery
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Solution Overview
Problem
Mobile wireless communications devices face challenges in delivering targeted advertisements to diverse demographics, as they lack the ability to determine user demographics and deliver ads to interested users effectively.
Innovation Solution
A communications system that includes an advertising server and mobile wireless communications devices equipped with processors, audio transducers, and wireless transceivers, which recognize keywords in voice communications to send targeted advertisements, allowing users to receive messages based on their interests and providing options for visual or auditory presentation, with the ability to store and present ads after communications, and generate an advertisement history to optimize delivery.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If traditional advertising venues (TV, radio, print) are used to deliver advertisements, then advertisements can be targeted to specific demographics, but mobile wireless communications devices cannot effectively determine user demographics and deliver targeted ads
Solution Approach 1:
The patent introduces voice communication as an intermediary medium to indirectly obtain user demographic information. Instead of directly accessing demographic data, the system uses voice communications as a mediator - analyzing keywords, topics, and content discussed during voice calls to infer user interests and demographics, then matching this with relevant advertisements
Solution Approach 2:
The patent replaces traditional demographic data collection methods (surveys, registration forms, direct questioning) with voice communication analysis. By substituting mechanical/data-entry-based demographic gathering with automated voice pattern and keyword analysis, the system indirectly captures user information without requiring direct user input about demographics
2Productivity
If mobile wireless communications devices deliver advertisements to all users, then all users may receive ads, but users who are not interested in the advertised products or services cannot be effectively identified
Solution Approach 1:
The system uses voice communication content as feedback to continuously refine advertising delivery. By analyzing what users talk about during voice calls (keywords, duration, frequency, topics), the system receives implicit feedback about user interests and uses this to selectively deliver relevant advertisements, improving efficiency while avoiding delivery to uninterested users
3Adaptability or versatility
If voice communications are analyzed to recognize keywords for advertising, then targeted advertisements can be delivered based on user interests, but the system complexity increases
Solution Approach 1:
The patent makes the mobile wireless communication device multi-functional by combining voice communication capabilities with advertising delivery functions. The existing voice communication infrastructure is enhanced to simultaneously perform keyword recognition, demographic inference, and ad selection, allowing one system to serve multiple purposes without requiring separate dedicated systems
Solution Approach 2:
The system performs self-service by using its own voice communication data to automatically determine user demographics and interests, then autonomously selecting and delivering appropriate advertisements. The mobile device analyzes its own communication patterns and self-adjusts advertising delivery without requiring external demographic databases or manual user profiling
Data Source
AI summary
A communications system may include an advertising server for sending advertisement messages based upon keywords. The communications system may further include at least one mobile wireless communications device having a processor cooperating with at least one audio transducer and a wireless transceiver for recognizing keywords in voice communications. The processor may cooperate with the advertising server to receive advertisement messages therefrom based upon the keywords.