VoIP Voice Recognition Ad Targeting via Text Conversion
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Solution Overview
Problem
Current methods for providing advertisements during VoIP calls lack the ability to offer targeted and synchronized ads based on real-time voice recognition and social relationship data, failing to effectively engage users and promote product or service purchases.
Innovation Solution
A system and method that utilizes voice recognition to convert voice information into text, selects relevant advertisements from a database, and synchronizes ad display between users during VoIP calls, incorporating social information to provide targeted ads that align with the conversation topic and social relationships.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If advertisements are provided during VoIP calls using conventional methods, then users are exposed to advertisements, but the advertisements are not targeted to the conversation content or synchronized between callers
Solution Approach 1:
The patent introduces a server as an intermediary that receives voice information from callers, converts it to text, identifies keywords, and selects appropriate advertisements. This mediator coordinates between the callers' devices and the advertisement database, enabling targeted ads without requiring complex local processing on each device. The server acts as a central hub that synchronizes advertisement selection based on real-time conversation analysis.
Solution Approach 2:
The patent replaces manual advertisement selection and display coordination with automated voice recognition and text analysis systems. Voice information is automatically converted to text, keywords are automatically identified, and advertisements are automatically selected and synchronized between callers without manual intervention. This substitution of mechanical/manual processes with automated systems improves targeting accuracy while managing complexity through specialization.
2Adaptability or versatility
If voice recognition and text conversion are implemented to enable targeted ads, then advertisement relevance to conversation increases, but processing time and system resources increase
Solution Approach 1:
The system performs preliminary actions by continuously monitoring and analyzing voice information during the call, converting it to text in real-time, and identifying keywords as they appear in the conversation. This ongoing preliminary analysis ensures that when an advertisement is needed, the system already has processed text and identified keywords, enabling rapid advertisement selection and delivery without significant delays.
3Productivity
If advertisements are synchronized between callers based on social relationship data, then user engagement increases, but data processing and privacy management complexity increases
Solution Approach 1:
The server acts as an intermediary that handles social relationship data processing centrally. It receives social relationship information from callers, processes this data to determine appropriate advertisement targeting strategies, and coordinates advertisement delivery based on these relationships. This centralization of data processing reduces the complexity burden on individual caller devices while enabling sophisticated targeted advertising that leverages social connections.
Data Source
AI summary
Provided is a system and method for providing advertisement information using voice recognition when performing a voice call based on a Voice over Internet Protocol (VoIP). The system for providing advertisement information based on a VoIP may include a voice recognition unit to recognize voice information received via an application of a user terminal, an information converter to convert the voice information to text information, an advertisement selector to select advertisement information corresponding to the text information among a plurality of pieces of advertisement information stored in a database, and a transmitter to transmit the selected advertisement information.