Dynamic VR Ad Placement by Avatar Speed and View
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Solution Overview
Problem
Existing advertisement display systems in virtual spaces do not effectively utilize the movement of avatars to increase advertising exposure and engagement, as they lack mechanisms to dynamically adjust advertising placement based on avatar movement speed and point of view.
Innovation Solution
An advertisement display system that acquires avatar coordinates and size, calculates movement speed, determines the point of view, and controls advertising placement in virtual reality spaces to optimize visibility and exposure, including displaying ads at appropriate positions, movement destinations, and maintaining a certain distance to enhance user interaction.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If advertising is displayed in a fixed position in virtual space, then the system complexity is low, but the advertising effectiveness and user exposure are insufficient
Solution Approach 1:
The advertising display position is made dynamic by continuously tracking avatar movement speed and point of view, adjusting the ad position in real-time to maintain optimal visibility and contact frequency without requiring complex system architecture
Solution Approach 2:
The system uses feedback from avatar movement data (position, speed, point of view) to automatically adjust advertising display positions, creating a closed-loop control system that improves advertising effectiveness while keeping system complexity manageable through algorithmic automation
2Productivity
If advertising is displayed close to the avatar, then the advertising contact frequency increases, but the field of view stability deteriorates during teleportation
Solution Approach 1:
The advertising display position dynamically adapts to avatar movement states, being placed closer during normal movement to increase contact frequency, and adjusted to fixed positions during teleportation to maintain field of view stability and prevent virtual reality sickness
Solution Approach 2:
The system changes the display position parameter based on movement state parameters (speed, position), adjusting ad placement distance and fixedness according to the avatar's current motion state to balance contact frequency and stability
3Reliability
If advertising position is adjusted frequently to track avatar movement, then the advertising exposure increases, but the computational load increases
Solution Approach 1:
The system adjusts advertising position based on key movement parameters (speed, point of view) rather than continuously recalculating all possible factors, using partial information to achieve sufficient advertising exposure while reducing computational requirements
Data Source
AI summary
An advertisement display system 1 acquires coordinates of the avatar and a size of the avatar in the virtual reality space and calculates a movement speed of the avatar by dividing a coordinate change amount per unit time of the avatar in the virtual reality space by a reference amount in accordance with the size of the avatar. In addition, the system 1 determines whether a point of view of the avatar in the virtual reality space is set to a first-person point of view or a third-person point of view. Furthermore, the system 1 performs control to differentiate, when an avatar is moving in the virtual reality space, a position where advertising is to be displayed in the virtual reality space with respect to the user operating the avatar in accordance with the movement speed of the avatar and the point of view of the avatar.