Virtual Reality Cognitive Messaging for Remote Campaign Evaluation
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Solution Overview
Problem
Marketing managers and other campaign participants remote from a physical venue cannot physically experience and evaluate site-specific marketing campaigns, making it impractical for them to assess the effectiveness of in-venue marketing efforts.
Innovation Solution
A computer-implemented method and system that creates an enhanced virtual reality space by mapping colliders in the virtual space to beacons in the physical venue, allowing users to experience a virtual tour and triggering events, which then request and display relevant marketing information associated with the physical venue.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If marketing managers physically visit the venue to evaluate campaigns, then they can directly experience the marketing campaign, but it consumes additional time and resources for travel and evaluation
Solution Approach 1:
The system creates a virtual copy of the physical venue that replicates the marketing campaign environment. Marketing managers can interact with this virtual copy to experience the campaign without physically traveling to the venue, thereby maintaining evaluation accuracy while eliminating travel time and associated resource consumption.
Solution Approach 2:
The virtual venue acts as an intermediary between the physical venue and the marketing managers. It transmits the campaign experience to remote users through digital representation, allowing them to evaluate the campaign as if they were present without actually being there, thus resolving the contradiction between information accuracy and time loss.
2Loss of information
If remote users access the physical venue to experience marketing campaigns, then they can evaluate campaigns accurately, but it increases resource consumption and logistical complexity
Solution Approach 1:
Instead of requiring remote users to physically access the venue, the system creates a digital copy of the venue that preserves all marketing campaign elements. This virtual replica provides an accurate campaign experience while eliminating the need for complex physical access arrangements and reducing overall system complexity.
Solution Approach 2:
The system replaces the mechanical system of physical venue access with a digital/virtual system. Users interact with the campaign through virtual reality technology rather than physical presence, substituting complex physical logistics with simpler digital delivery mechanisms that maintain experience accuracy.
3Loss of energy
If virtual reality technology is implemented for remote campaign evaluation, then resource consumption is reduced, but the complexity of creating and maintaining the virtual environment increases
Solution Approach 1:
The virtual venue system is designed to serve multiple functions: it can evaluate different marketing campaigns, support multiple users simultaneously, and work across various devices. This multi-functionality amortizes the initial complexity investment across numerous uses, reducing the effective resource consumption per evaluation while managing complexity through standardized architectures.
Data Source
AI summary
Systems and methods for virtual reality cognitive messaging are disclosed. In embodiments, a computer-implemented method, comprises: obtaining, by a computing device, a virtual reality space based on a physical venue; creating, by the computing device, an enhanced virtual reality space by inserting one or more colliders into the virtual reality space, wherein the placement of the one or more colliders in the enhanced virtual reality space maps to a placement of one or more beacons in the physical venue; initiating, by the computing device, a virtual tour of the enhanced virtual reality space; sensing, by the computing device, that a virtual user has collided with one of the one or more colliders in the enhanced virtual reality space during the virtual tour; and sending, by the computing device, a request for event information associated with the one or more beacons in the physical venue to a messaging server.