VR Commerce System Personalizing Product Placement
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
In traditional commerce environments, products are often arranged for a general audience, leading to difficulties for individual customers in finding desired items, resulting in decreased sales for retailers.
Innovation Solution
A virtual reality (VR) commerce system that receives user data to personalize the placement and orientation of products within a VR environment, using machine learning and AI to select, position, and orient products based on user preferences, thereby enhancing the shopping experience and increasing sales.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If products are arranged for a general audience in traditional commerce environments, then the arrangement can be simple and standardized, but individual customers have difficulty finding desired items and shopping efficiency decreases
Solution Approach 1:
The system performs preliminary actions by analyzing user data and pre-arranging products in the VR environment according to individual user preferences and behaviors before the user arrives. This allows each user to find desired items quickly without manual searching, improving shopping efficiency while maintaining standardized VR environment deployment
Solution Approach 2:
The patent applies local quality by customizing product arrangement for each individual user based on their specific preferences, browsing history, and purchase patterns. Different users experience different product placements and orientations within the same VR commerce environment, optimizing visibility and accessibility for each user while using a unified system architecture
2Adaptability or versatility
If a VR commerce environment displays all products to all users, then product selection is comprehensive, but processing resources are wasted on displaying products users are not interested in
Solution Approach 1:
The system changes parameters by dynamically adjusting which products are displayed and their visibility parameters based on user profiles and preferences. The VR environment adapts product selection and arrangement parameters for each user, ensuring comprehensive product coverage for interested items while reducing processing resources by excluding or minimizing display of irrelevant products
Solution Approach 2:
The patent extracts and displays only the subset of products relevant to each individual user based on their preferences and behavior patterns. By extracting relevant products from the full catalog and presenting only those in the personalized VR environment, the system maintains comprehensive product selection for needed items while eliminating processing waste on unwanted products
3Ease of operation
If products are positioned and oriented according to general retail standards, then the layout follows conventional shopping patterns, but users spend excessive time searching for specific items
Solution Approach 1:
The system performs preliminary analysis of user preferences and purchase patterns before the shopping session, and pre-positions products in optimal locations within the VR environment. This preliminary customization ensures users can locate desired items quickly without conventional searching, reducing search time while maintaining ease of operation through intuitive VR navigation
Solution Approach 2:
The patent applies local quality by customizing product positioning and orientation for each user's specific needs and preferences. High-priority items are placed in prominent, easily accessible locations for each user, while maintaining overall VR environment consistency. This individualized positioning dramatically reduces search time compared to general retail layouts
Data Source
AI summary
Aspects of the present disclosure relate to virtual reality (VR) based commerce experience enhancement. A set of user data associated with a user can be received. A session of a VR commerce environment can be initiated with the user. A set of products to include in the VR commerce environment can be selected based on the set of user data. A position and orientation of each of the products of the set of products within the VR commerce environment can be determined based on the set of user data. The set of products can be displayed within the VR commerce environment according to the determined position and orientation of each product of the set of products.