VR Retail Space Planning System
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Solution Overview
Problem
Existing retail space planning solutions lack the capability for immersive and practical alteration of designs, and they do not accept input from virtual reality interfaces, limiting the ability to effectively design and plan retail spaces in a three-dimensional virtual environment.
Innovation Solution
A three-dimensional virtual retail space system that allows users to interact with virtual objects using virtual reality input interfaces, enabling the placement and alteration of fixtures and items within the virtual space, with real-time updates displayed on a head-mounted display, allowing for immersive planning and design of retail spaces.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If traditional two-dimensional space planning software is used, then the device complexity is low and ease of operation is high, but the ability to envision the final three-dimensional result is poor
Solution Approach 1:
The patent transforms the space planning system from two-dimensional representation to three-dimensional immersive virtual reality environment. Users can walk through and interact with the virtual retail space as if it were physical, gaining comprehensive spatial understanding while maintaining ease of operation through intuitive VR interfaces.
2Loss of information
If three-dimensional perspective rendering is provided, then the visualisation quality improves, but the ease of operation and interactivity decrease
Solution Approach 1:
The system enables users to directly manipulate virtual fixtures and items using natural gestures and movements within the VR environment. Users can pick up, move, and arrange retail fixtures themselves without requiring complex control interfaces, making the immersive 3D environment as easy to operate as traditional 2D software.
Solution Approach 2:
The patent replaces traditional mechanical mouse and keyboard controls with natural body movements and gestures. Users interact with the virtual space through their physical actions—reaching for objects, turning to view different angles—substituting complex mechanical input devices with intuitive physical interaction.
3Loss of information
If purpose-built high-end facilities with animation are used, then the visualisation quality and immersion improve, but the device complexity and cost increase significantly
Solution Approach 1:
The patent creates a virtual copy of the physical retail space that can be manipulated and explored without requiring actual physical facilities. The 3D virtual model replicates the store layout, fixtures, and items, allowing users to interact with a digital twin that is far less complex and costly to implement than physical mock-ups or animated facilities.
4Adaptability or versatility
If virtual reality input interface is integrated, then the interactivity and immersion improve, but the device complexity increases
Solution Approach 1:
The patent integrates a universal VR input interface that handles multiple interaction types through a single system. The same VR headset and controllers enable users to navigate the virtual space, select fixtures, move items, and view different perspectives, making the added complexity worthwhile through versatile functionality.
Data Source
AI summary
A three dimensional virtual retail space representing a physical space for designing a retail store space layout is provided. A three dimensional virtual object representing at least one physical object for the retail space is provided. Input can be received from a virtual reality input interface for interacting with the virtual object in the virtual retail space. Based on the input, the virtual object can be placed in the virtual retail space. An updated video signal can be sent to a head mounted display that provides a three dimensional representation of the virtual object in the virtual space.