Virtual Reality Social Graph Gaze Tracking
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Current virtual reality systems fail to provide a sufficiently realistic experience, leading to feelings of isolation as users interact more with mobile devices and less with the physical world, and lack integration with social interactions.
Innovation Solution
A system that includes processors and computer-readable media to receive viewing data, determine a user's gaze, generate a social network, and perform actions related to objects of interest, integrating virtual reality content with social networks, advertisements, and physical stimulation, while providing immersive 3D video and audio experiences.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If virtual reality systems are made more realistic to reduce feelings of isolation, then user engagement and social interaction improve, but system complexity and computational requirements increase
Solution Approach 1:
The patent combines virtual reality content delivery with social network integration into a unified system. The server merges 3D video content, user gaze data, social graph information, and advertisement delivery into a single coordinated operation, allowing realistic VR experiences to be achieved through integrated social interactions rather than increasing individual component complexity
Solution Approach 2:
The system performs multiple functions simultaneously: delivering immersive 3D video content, tracking user gaze, maintaining social graphs, generating heat maps, and providing targeted advertisements. This multi-functionality allows the system to enhance realism and social interaction without requiring separate dedicated systems for each function
2Productivity
If virtual reality systems integrate social networks to reduce isolation, then user engagement improves, but data processing requirements and system complexity increase
Solution Approach 1:
The system pre-generates heat maps based on aggregated gaze data from multiple users before delivering personalized content. Social graphs are maintained and updated in advance, allowing the system to quickly provide socially-engaging content without real-time processing complexity during the actual VR experience
Solution Approach 2:
The system automatically generates heat maps, updates social graphs, and selects advertisements based on user gaze patterns without requiring manual intervention. The social network integration occurs autonomously, reducing the processing burden on individual user devices while maintaining high user engagement
3Loss of information
If gaze tracking is implemented to provide targeted content, then advertisement effectiveness improves, but user privacy concerns and system complexity increase
Solution Approach 1:
The server acts as an intermediary that receives anonymized gaze data from users, processes it to generate heat maps, and uses this information to select and deliver targeted advertisements. This intermediary approach allows accurate advertisement targeting without requiring complex gaze tracking hardware in user devices, as the processing is centralized on the server side
Data Source
AI summary
The disclosure includes a system and method for receiving viewing data that describes a location of a first user's gaze while viewing virtual reality content. The method also determining an object of interest in the virtual reality content based on the location of the first user's gaze. The method also includes generating a social network that includes the first user as a member of the social network. The method also includes performing an action in the social network related to the object of interest.