VR Web Content Rendering via Object Segmentation
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Solution Overview
Problem
In virtual reality environments, third-party service providers face challenges in effectively collecting and providing personalized user experiences due to the focus on specific virtual space suppliers, leading to generic content exposure regardless of user activities.
Innovation Solution
A method and system that render web content in an individual object form within a virtual reality environment, allowing for user input focus movement and highlighting, using tag breakpoints and cascading style sheets for object selection and display, enabling personalized content exposure based on user interactions.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If web content is rendered as individual objects in VR space, then user interaction and personalization are improved, but device complexity and rendering requirements increase
Solution Approach 1:
The patent segments web content into individual interactable objects within the VR space. Each object can be independently selected, manipulated, and associated with specific user input areas. This segmentation enables granular user interaction while the system manages complexity through structured object representation and rendering pipelines.
Solution Approach 2:
The patent transitions web content from traditional 2D window-based display to 3D virtual reality space. By rendering web content as objects in VR space with spatial positioning and depth, the system enables natural hand tracking interactions and provides users with immersive engagement while maintaining manageable complexity through coordinate system transformations.
2Adaptability or versatility
If content is personalized based on user activities in virtual space, then user experience is improved, but information collection and processing complexity increase
Solution Approach 1:
The patent implements feedback mechanisms where user interactions with web content objects in VR space are tracked and used to personalize subsequent content delivery. The system monitors user activities, analyzes interaction patterns, and adjusts content presentation accordingly, creating a closed-loop system that improves personalization while managing processing complexity through incremental adaptation.
Solution Approach 2:
The patent employs preliminary actions by pre-processing and structuring web content into object formats with associated metadata and interaction parameters before VR rendering. This preparation work is done in advance, allowing the system to efficiently personalize content delivery during user sessions without overwhelming real-time processing requirements.
Data Source
AI summary
In rendering, on a virtual reality (VR) space, web content loaded from a publisher, after an object having a tangible characteristic is selected in the web content, an area for a user input is displayed as an area corresponding to a corresponding object with respect to each object.


