Wagering Game Content Adaptation via Mobile Location Check-ins
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Solution Overview
Problem
Wagering game machines lack the ability to dynamically modify game content based on a player's physical location, failing to enhance player engagement and operator profitability.
Innovation Solution
A system that allows players to check-in at various locations using a mobile application, transmitting their identification and location to a remote server, which then modifies the wagering game content on connected machines, including reel symbols, bonuses, and game features, based on the player's check-ins.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If wagering game machines use fixed game content, then device complexity is reduced and ease of manufacture is improved, but player engagement and entertainment value deteriorate due to lack of personalization
Solution Approach 1:
A server acts as an intermediary between the wagering game machine and the player's mobile device. The server receives location data from the mobile device, determines check-ins at physical locations, and sends modified game content back to the wagering game machine. This intermediary approach allows the machine itself to remain relatively simple while achieving adaptive content delivery through the server's processing capabilities.
Solution Approach 2:
The system performs preliminary actions by having players check-in at physical locations using their mobile devices before playing the wagering game. The server processes these check-ins in advance, determines the player's location history, and prepares modified game content accordingly. This preliminary processing enables the wagering game machine to receive ready-to-use personalized content without complex real-time processing.
2Adaptability or versatility
If wagering game machines implement location-based content modification, then player engagement and entertainment value are improved, but ease of operation deteriorates due to additional check-in requirements
Solution Approach 1:
The system implements self-service by utilizing the player's existing mobile device and its location services. The mobile device automatically tracks and transmits location data without requiring manual input from the player. The server automatically processes this data and delivers personalized content to the wagering game machine, eliminating the need for players to manually configure or manage the personalization process.
3Productivity
If wagering game machines use standardized game content, then manufacturing cost is reduced and productivity is improved, but operator profitability deteriorates due to lower player frequency
Solution Approach 1:
The server provides multi-functional services by handling location data collection, player identification, check-in verification, and game content modification all through a single platform. This universal approach allows the same infrastructure to serve multiple purposes: tracking player locations, managing player profiles, and delivering personalized content, thereby increasing player engagement without proportionally increasing overall system complexity.
Data Source
AI summary
Some embodiments include a method of operating a gaming system, the method comprising receiving, over one or more networks from a mobile device, a check-in message indicating a physical location external to a wagering game establishment and an identification of a wagering game player account. The method can also include detecting log-in of the wagering game player account on a wagering game machine in the casino, wherein the wagering game machine is configured to present a wagering game and establish a credit balance upon detection of a physical item associated with value. The method can also include in response to detecting the log-in, determining modified game content that includes an attribute associated with the physical location, and transmitting the modified game content over the one or more networks to the wagering game machine to replace wagering game content of the wagering game machine for use in presenting the wagering game.