Mobile Wallet Benefit Distribution via Usage Thresholds
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Solution Overview
Problem
Existing contactless transaction systems lack the ability to differentiate between mobile wallet applications and distribute offers based on predetermined criteria, such as the frequency of use, leading to inefficient management of benefits like coupons and loyalty rewards.
Innovation Solution
A system that increments a counter associated with each mobile wallet application upon use, determines if the counter matches predefined thresholds, and updates the status level to identify and assign specific benefits based on these thresholds, allowing for targeted offer distribution.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If offers are distributed openly to all mobile wallet applications, then all users can access benefits, but the system cannot differentiate between applications or provide personalized offers based on usage frequency
Solution Approach 1:
The system segments mobile wallet applications into different status levels (e.g., bronze, silver, gold, platinum) based on their usage frequency. Each status level is assigned specific benefits and offers, allowing the system to differentiate between applications and provide personalized offers without requiring complex individual tracking for each application.
Solution Approach 2:
The system automatically tracks usage frequency through counters that increment with each transaction. The mobile wallet application itself maintains its status level based on these counters, eliminating the need for manual intervention or complex external management systems. The application self-upgrades or self-downgrades status levels based on predefined threshold criteria.
2Loss of information
If the system tracks usage frequency for each mobile wallet application, then personalized offers can be distributed, but data management complexity increases
Solution Approach 1:
The system pre-defines status levels and their associated threshold values before usage tracking begins. These status levels (e.g., bronze, silver, gold, platinum) and their corresponding benefit packages are established in advance, so the system only needs to compare current usage counters against these pre-set thresholds rather than making complex real-time decisions about offer eligibility.
3Productivity
If status levels are updated based on counter thresholds, then benefits can be dynamically assigned, but the system requires continuous monitoring and updates
Solution Approach 1:
The system implements a feedback mechanism where the mobile wallet application reports its usage counter to the server, and the server responds with the appropriate status level and associated benefits. This automated feedback loop allows the system to dynamically assign benefits based on current usage without requiring continuous active monitoring, as the update only occurs when the application queries its status or makes a transaction.
Data Source
AI summary
Systems, methods, and computer program products are provided for managing contactless transactions. A tap notification including at least a first identifier is received. A first counter in a first data set associated with the first identifier is incremented. It is determined if the first counter matches one of a plurality of thresholds. If it is determined that the first counter matches one of a plurality of thresholds, a first status level in the first data set is updated. A first set of benefits from a plurality of benefits stored in a memory based on the first status level is identified. The first set of benefits is associated with the first identifier.