Watch Dial With Rotatable Movable Portion for User Personalization

Resolve Bottlenecks,
Find Innovative Solutions
Generate Solutions

Solution Overview

Problem

Existing watches with movable decorative elements cannot be personalized by users, as these elements are kinematically connected to the horological movement and cannot be displaced at will, limiting user control over the aesthetic appearance.

Innovation Solution

A watch design featuring a dial with a fixed portion and a rotatable movable portion, where the movable portion is kinematically connected to a control member, allowing users to rotate it to reveal areas with different visual appearances through openings, enabling personalized aesthetic modification and an interactive decorative effect.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If movable elements are kinematically connected to the horological movement for decorative use, then an attractive visual effect is generated, but the user cannot personalize the aesthetic appearance

Engineering Contradiction:
Improveuser personalization capabilityVSAvoidcontrol mechanism complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The dial is divided into a fixed portion and a movable portion that can be independently rotated. The movable portion contains multiple areas with different visual appearances that can be sequentially revealed through openings, allowing users to personalize the dial's aesthetic appearance by choosing different orientations.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The movable portion is designed to be rotatable relative to the fixed portion, transforming a static dial into a dynamic one. This rotation mechanism allows the dial to adapt its appearance over time while maintaining the horological function, enabling both decorative effect and user personalization.

Inventive Principle:
Principle #15Dynamics

2Ease of operation

If the movable portion is rotated to reveal different areas, then user personalization is enabled, but the structural complexity increases

Engineering Contradiction:
Improveuser control over appearanceVSAvoiddial structure complexity
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The movable portion serves multiple functions: it acts as both a decorative element and a user-controllable personalization mechanism. The same rotational structure that enables aesthetic decoration also allows users to select different visual appearances, combining decorative and interactive functions in a single component.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The movable portion is nested within the dial structure, with the rotatable element positioned within the opening of the fixed portion. This nested arrangement allows the complex rotational mechanism to be integrated into the existing dial without significantly increasing overall structural complexity.

Inventive Principle:
Principle #7Nested doll (Nesting)

3Adaptability or versatility

If multiple areas with different visual appearances are arranged on the movable portion, then aesthetic customization is achieved, but the manufacturing complexity increases

Engineering Contradiction:
Improveaesthetic variation capabilityVSAvoiddial manufacturing complexity
Core Design Contradiction:
Adaptability or versatilityVSEase of manufacture

Solution Approach 1:

Different areas of the movable portion are assigned different visual appearances (e.g., different colors, patterns, or finishes) to enable aesthetic customization. Each area can be manufactured with specific local qualities that differ from other areas, allowing diverse visual effects while maintaining a unified structural component.

Inventive Principle:
Principle #3Local quality

Data Source

PatentUS12019402B2Watch comprising a dial including a fixed portion and a movable portion
Publication Date: 2024.06.25 ETA SA MFG HORLOGERE SUISSE
  • US12019402B2 patent drawing
  • US12019402B2 patent drawing

AI summary

A watch including a dial including a fixed portion superimposed on a portion movable in rotation including a surface on which are arranged areas with visual appearances different from each other, the fixed portion including at least one through opening emerging on at least one of the areas, the movable portion being kinematically connected to a control member so as to be rotated by actuating the control member and being configured so that when it is rotated, the areas of different visual appearance appear successively through the opening.