Watch Dial With Angle-Revealed Transparent Branding
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Solution Overview
Problem
Existing watch dials often prioritize elaborate decoration and design, which can detract from their elegance and simplicity, and there is a need for innovative designs that adapt to fashion trends while maintaining a subtle display of information.
Innovation Solution
A dial design featuring a plate with transparent information that is visible or invisible depending on the viewing angle, using a glossy, opaque, or translucent surface to reflect light and reveal the information at specific angles, allowing the manufacturer's name or logo to be subtly displayed without detracting from the overall aesthetic.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If the dial displays information prominently and constantly, then the information is easily recognizable, but the appearance becomes less elegant and simple
Solution Approach 1:
The patent applies a transparent coating on a specific area of the dial that changes its optical properties based on viewing angle. From certain angles, the transparent area reveals the manufacturer's name and logo, while from other angles it appears invisible or blended with the background, creating a dynamic visual effect that resolves the contradiction between information visibility and aesthetic simplicity
Solution Approach 2:
The dial design incorporates dynamic visibility where the manufacturer's information transitions between visible and invisible states depending on the viewing angle. This dynamic property allows the information to be recognized when needed while maintaining a simple, elegant appearance at other times, eliminating the need for separate display mechanisms
2Shape
If the dial uses elaborate decoration and design, then the appearance is striking and fashionable, but the simplicity and elegance are compromised
Solution Approach 1:
Instead of making the entire dial complex or decorative, the patent applies a specialized transparent coating only to a specific local area where the manufacturer's name and logo are positioned. The rest of the dial maintains its simple, clean appearance, thus achieving striking design elements without compromising overall simplicity
Solution Approach 2:
The patent combines different material properties on the dial surface - a transparent coating layer over a non-transparent base dial. This composite structure allows the transparent area to provide striking visual interest when viewed from certain angles while the opaque base material maintains simplicity and elegance from other perspectives
3Loss of information
If the manufacturer's name is constantly prominently displayed, then brand recognition is maximized, but the overall design aesthetic is compromised
Solution Approach 1:
The transparent coating on the dial creates a dynamic visual effect where the manufacturer's name and logo are visible from certain viewing angles but invisible from others. This allows brand recognition to occur when the watch is viewed from specific angles (such as when held or worn in particular positions) while maintaining a clean, aesthetic appearance from other angles
Applied Scientific Principles
This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.
Function Achieved in This Case
The dial achieves a simple yet elegant appearance by subtly revealing information, enhancing the watch's design without constant prominence, and adapting to different viewing angles for optimal visibility.
Implementation Method 1
the surface of the plate on which the transparent part of the information is displayed has a glossy finish. This increases the reflected proportion of the incident light, and the transparently displayed information becomes more easily recognizable at a suitable angle of reflection
Implementation Method 2
the plate is opaque or translucent, i.e., semi-transparent, or dark at least below this transparent information. This allows at least some of the light incident on the plate to be reflected, and thanks to refraction, the transparent information becomes visible at suitable angles of incidence and reflection
Data Source
Figure 1~2
Figure 3~4
Figure 5~6
AI summary
A dial for a watch, in particular a wristwatch, comprises a disk (1) having a surface on which information (3, 4, 5) is arranged. Some of the information (5) is transparent, said transparent information (5) being visible or at least nearly invisible according to the viewing angle. The dial of the invention has a simple and yet sophisticated look. Furthermore, the dial allows a watchmaker's name to be shown without same significantly impacting the look.