Watch Display With Translucent Cover Portions

Resolve Bottlenecks,
Find Innovative Solutions
Generate Solutions

Solution Overview

Problem

Existing watches and electronic display assemblies lack unique aesthetic appearances and sufficient water resistance, and often fail to provide both functional and visually appealing designs.

Innovation Solution

A display assembly with a controllable cover that has a homogeneous surface, featuring thinned or translucent portions to allow viewing of human-readable indicia produced by light-emitting devices, integrated into a wristband with a sealed case for water resistance and aesthetic appeal.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If a cover is disposed over the entire face of the display to provide water resistance and aesthetic appearance, then water resistance and aesthetic appeal are improved, but the ability to view indicia is worsened

Engineering Contradiction:
Improvewater resistanceVSAvoidviewability of indicia
Core Design Contradiction:
ReliabilityVSEase of operation

Solution Approach 1:

The cover transitions from a uniformly opaque design to one with spatially varying optical properties. Specific regions (translucent portions) are made transparent or translucent to allow light transmission and indicia viewing, while other regions remain opaque for aesthetic purposes. This local differentiation resolves the contradiction by allowing both water resistance (maintained through the sealed cover structure) and viewability (enabled through translucent portions) to coexist.

Inventive Principle:
Principle #3Local quality

2Ease of operation

If a cover with translucent portions is used to allow viewing of indicia, then viewability is improved, but aesthetic appearance is worsened

Engineering Contradiction:
Improveviewability of indiciaVSAvoidaesthetic appearance
Core Design Contradiction:
Ease of operationVSShape

Solution Approach 1:

The cover incorporates both opaque and translucent portions in a strategically designed pattern. The translucent portions are positioned specifically to allow viewing of functional elements (indicia, display areas), while the opaque portions maintain aesthetic appeal by covering non-functional areas. This selective application of transparency resolves the contradiction between viewability and aesthetics.

Inventive Principle:
Principle #3Local quality

Solution Approach 2:

The cover is divided into functionally distinct regions: translucent portions for viewing and opaque portions for aesthetics. This segmentation allows each region to fulfill its specific purpose without compromising the other, resolving the contradiction between viewability and aesthetic appearance.

Inventive Principle:
Principle #1Segmentation

3Shape

If the cover is made opaque for aesthetic purposes, then aesthetic appearance is improved, but the ability to read indicia without additional lighting is worsened

Engineering Contradiction:
Improveaesthetic appearanceVSAvoidreadability of indicia
Core Design Contradiction:
ShapeVSIllumination intensity

Solution Approach 1:

The cover uses translucent portions positioned over the display area to allow natural light transmission for indicia readability. These translucent regions maintain aesthetic appearance by being integrated into the overall cover design, while eliminating the need for additional lighting in normal conditions. This resolves the contradiction between aesthetics and readability.

Inventive Principle:
Principle #3Local quality

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

The solution provides a visually appealing and functional display assembly that is water-resistant, allowing easy readability of information through a homogeneous surface while maintaining a sleek aesthetic, enhancing user experience with integrated computer components and wireless communication capabilities.

Implementation Method 1

The cover has a translucent portion and an opaque portion. The translucent portion is positioned over the face of the display to permit viewing of the indicia when the assembly is in the active state.

Methodology Applied
Scientific EffectLight transmission: Light

Implementation Method 2

The cover has a thinned portion, having a thickness substantially less than a thickness of an adjacent portion of the cover. The thinned portion is positioned over the face of the display to permit viewing of the indicia when the assembly is in the active state.

Methodology Applied
Scientific EffectLight transmission: Light

Data Source

PatentUS10234827B2Watch display using light sources with a translucent cover
Publication Date: 2019.03.19 NIKE INC
  • US10234827B2 patent drawing
  • US10234827B2 patent drawing
  • US10234827B2 patent drawing

AI summary

A display assembly includes a display selectively displaying human-readable indicia on a face thereof and a cover disposed over the display. The cover has a homogeneous surface over the entire face of the display. The display assembly is controllable between an inactive state and an active state. In the inactive state, the face of the display is not viewable through the cover, and in the active state, the indicia are viewable through the cover.